SaaS

Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.

Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.

The pivot to AI has led to a gap in many SaaS and ad tech companies’ payment models; AppLovin bounces back in Q2; and Grok might be your newest media planner.

SaaS companies are abandoning interoperability in search of more revenue; Spotify’s ad business is growing slower than expected; and sports is an upfronts winner for Disney and NBCU.

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

Publisher C-suite drama has been making headlines recently. Plus, there are now 27 different active lawsuits against various AI content generation companies.

Rival browsers raise an objection to Google being forced to sell Chrome; ad agencies pivot to software and services; and people are turning to chatbots instead of search, with error-filled results.

Why the agency pivot to alternative payment models is good for M&A; Zeta Global responds to a short-seller’s explosive claims; and X sees a mass exodus after the election.

Sovrn is now offering its header bidding managed service, dubbed Ad Management, as self-serve software for a flat CPM fee.

For CFOs and CEOs, we’ve entered a kind of open hunting season on martech SaaS.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s The Password? The Mouse House meant what it said about banning password sharing. Starting Nov. 1, Disney+ will bounce subscribers off shared accounts in Canada, with other markets sure to follow, CNET reports. The company sent an email last week alerting Canadian […]

While an SSP’s primary function as the technological connection to advertising demand for publishers remains, the strategic value an SSP provides has changed. So it might be time for SSPs to abandon revenue sharing with publishers in favor of a software-as-a-service (SaaS) model.

Mar tech company Constellation allows companies in highly regulated industries, such as auto, pharma and banking, to launch personalized and compliant assets more quickly.

The phrase “subscription fatigue” typically applies to consumers tiring of the ever-growing number of media and entertainment packages. But subscription fatigue could also describe how DTC and ecommerce brands feel about their SaaS costs and vendor rosters.

Spreaker is returning to its roots by allowing small independent creators to sign up for free, the podcast platform announced Friday. The move is part of Spreaker’s strategy to become the Google AdSense of the podcasting world.

As brands continue to explore what customer data platforms (CDPs) are and how best to use them, the introduction of reverse ETL tools and deconstructed CDPs have only further muddied the water. 

Scaled ad tech M&A was up 150% in the third quarter, driven in part by private equity … so, hurrah? “I wouldn’t read too much into this, actually,” said Conor McKenna, a director at LUMA Partners, which released its Q3 market report in early October. The rise in M&A during the previous quarter is partially the result of a backlog from the first half of this year.

Major acquirers love software-as-a-service companies. Recurring, predictable revenue makes their ears prick up. So, why doesn’t every business, ad tech or otherwise, go down the SaaS route? Because for some it “would be a disaster,” says Tolman Geffs, managing director of BrightTower.

TV ad tech and identity resolution company Blockgraph – jointly owned by Comcast, Charter and Paramount – announced a partnership with FullThrottle, which focuses on household-level data as opposed to user data like third-party cookies, to expand its pool of anonymized advertising IDs.

On Wednesday, iSpot.tv announced a $325 million investment from Goldman Sachs – a hefty chunk of change considering the company had previously raised a total of $58 million since it was founded in 2012. The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

In 2008, Amagi Media Labs was a small tech startup in India with its eye on the nascent streaming market. On Wednesday, Amagi became a unicorn after raising $95 million in a round led by Accel, bringing the company’s total funding to around $150 million since 2013. Amagi’s sell-side technology uses a cloud-based, software-as-a-service (SaaS) […]

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV […]

LiveRamp posted its first profitable quarter back in August, and the data company’s upward trajectory continued through its fiscal Q2 2021, the company reported Monday. For a second quarter in a row, LiveRamp was profitable with revenue increasing 16% YoY to $105 million. That’s more than the 11% growth LiveRamp predicted during its Q1. Read […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on […]

Last week’s layoffs at demand-side platform (DSP) Turn underscored uncertainty in the way advertisers and agencies pay for their buying platform technology. Turn invested heavily in implementing a SaaS-based revenue model – one that priced the technology on a monthly subscription basis – and that investment ultimately did not pay off. By extracting the cost of […]

Facebook ad partner Nanigans is lining its coffers with $24 million in fresh funding. The Series B round, announced Wednesday, is being led by Chinese software company Cheetah Mobile, with participation from Avalon Ventures and Wellington Management Company LLP. Nanigans’ total funding now stands at just under $33 million. A good portion of the money, […]

Metamarkets has raised $15 million in a round led by Data Collective, a VC firm in which Metamarkets CEO Mike Driscoll is a partner. Other new investors include John Battelle, LiveRamp founder Auren Hoffman and City National Bank. Existing investors Khosla, IA, True and Village Ventures also joined in. The company’s total funding to date […]

Gigya, a SaaS-based platform connecting brands to permission-based consumer identity and behavior data, has raised $25 million in funding led by Greenspring Associates, bringing its investment total to $70 million, the company said. Before the latest round, Gigya had raised $45 million to date from a number of investors since its founding in 2006, including […]