Privacy Sandbox

Even the CMA doesn’t seem to care about the Privacy Sandbox anymore. On Friday, it announced that it’s begun the process of “releasing” Google from its Sandbox commitments.

Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem … 

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

What captured our readers’ attention this year was both a continuation of and a departure from years past. Our top 10 stories in the past year coalesce around two themes: kookies and kwality. Ahem, cookies and quality.

One key to successful advertising is showing ads to people at just the right moment. Advertisers understand the typical smartphone user moves seamlessly between apps and websites throughout the day, and this makes showing ads on both crucial to reaching their audience.

For some, Chrome’s news that it’s keeping third-party cookies was a moment of vindication. But was it a cruel blow to partners that tested the Privacy Sandbox in good faith?

Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future.

Upfront negotiations might take longer than normal this year. Plus, Meta is already in hot water with the EU’s new digital regulations.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

Debrief on the CMA’s biggest issues with the Privacy Sandbox highlighted in its latest report. Then, a vibe check on the Newfronts.