Winning In The Privacy Biz; Monopoly Money
OneTrust wants to get bought; Europe wants Google to tweak its ad tech; and the DHS is spending more on ads than ever.
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OneTrust
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Solving For Identity With Privacy In Mind Is ‘The Issue Of Our Industry’s Time’
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” says Tony Katsur, CEO of the IAB Tech Lab.
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AI Is The Main Ingredient In Adobe’s Recipe For Post-Cookie Targeting And Personalization
Adobe is leaning on AI-powered data solutions to bridge the post-cookie identity gap. This fits into Adobe’s broader strategy of using a mixture of automation and artificial intelligence to figure out what people are looking for and to predict how brands can demonstrate value for customers in the moments that matter.