In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear
GroupM and Magna release their global year-end industry growth forecasts, sharing their 2024 outlook for CTV, retail media and the advertising industry overall.
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- Ad spend forecast
- Alibaba
- amazon
- Amazon Prime Video
- Brazil
- ByteDance
- china
- CTV
- digital ad revenue
- France
- groupm
- IndyCar racing
- Israel-Hamas war
- Kate Scott-Dawkins
- linear TV
- live sports
- magna
- max
- Meta
- Mexico
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- nba
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- Peacock
- Retail Media
- Sunday Night Football
- Thursday Night Football
- TikTok
- UEFA European Football Championship
- Ukraine
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- youtube