Cohen On A Prediction Tear; Scraping The Local Yokels
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
The IAB predicts what privacy laws might be passed by the new congress; AI-generated newsletters are competing with local news; and the IAB Tech Lab ramps up production of new OpenRTB specs.
At long last, brands on Threads can buy ads. Plus, Meta is also trying to copy-and-paste an alternative to CapCut.
Would the internet be a better place if it weren’t run by billionaires? Plus, more brands are cutting out the ad tech middlemen.
Nobody is acting like TikTok will actually be scrapped from American smartphones. Plus, Venu Sports got benched – for good.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
What is incrementality testing? “I’ve been doing more interviews with journalists lately and realize I need a better answer to this question,” says Haus Head of Strategy Olivia Kory.
Ecommerce and DTC marketers may be overrelying on YouTube and Meta for advertising. Plus, song recognition technology is becoming a problem.
Black Friday ecommerce continues to surge, mainly on mobile; social platforms pull optimization features for health and beauty brands; and Google’s antitrust lawyers subpoena info about rival AI search startups.
Call it a Glitchmas miracle. Maybe. Meta finally appears to have resolved a glitch in its ad platform that prevented new financial services advertisers from running campaigns.