On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
Broadsign may actually be building a platform that will make an attractive acquisition target down the road. And one of the major cross-platform Big Tech players feels like the most likely buyer.
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
We spoke to a score of ad tech leaders to uncover seven competencies essential for the success of the next generation of ad tech leadership.
Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, wellness and cognitive psychology.
Crisp announced its acquisition of Cantactix, an in-store analytics company which helps retailers optimize their shelf space.
On Wednesday, DoorDash announced its acquisition of Symbiosys, a retail search ad startup that launched two years ago. The deal price is $175 million.
Yotpo, the retention-based marketing and analytics company, announced on Tuesday that it is acquiring fellow Israeli tech startup Coho AI, a customer data platform.
The retail media agency consolidation trend is still going with the announcement on Tuesday that indie shop Acadia has acquired fellow ecommerce marketplace ad agency Crush.
WPP has bought InfoSum, a data clean room and collaboration startup. Terms of the deal, announced on Thursday, were not disclosed.
