Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is Free Social A ZIRP? Social media is free. Well, it’s supposed to be, anyway. That’s the point. All your friends join, it’s free fun, and rather than paying money you get served with ads. But that could change. On Monday, Android Authority […]
By the middle of this year, MFA sites were gobbling up 30% of ad auctions, and this “gradual boil” now has the entire industry in a state of emergency, says Chris Kane, president and founder of Jounce Media.
If ad tech were a medical patient, a doctor would diagnose it with, among its other ailments, a bloat problem – specifically, bidstream bloat.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Results Are In YouTube told clients earlier this month about plans to start billing some of its video inventory based on its own co-viewing numbers starting in January. Now the buy-side backlash is rolling in, Ad Age reports. This plan “contradicts the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]
Connected TV may be online advertising’s go-to golden child – but buyers beware. CTV buys can be risky, says Chris Kane, founder of Jounce Media.
In addition to buy-side integrations, content curation, proprietary ad formats and flexible pricing models are also helping set SSPs apart.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Purity Test Independent ad tech companies – namely, The Trade Desk and Magnite – have taken their first awkward steps across the exchange with products that bridge directly to publishers (in TTD’s case) and right to agencies (in the case of Magnite). This […]
Domain blocking, the industry’s go-to approach for demonetizing sites that host pirated content, is set up to fail.
Whereas brands and DSPs are whittling down the number of supply paths they use to purchase ad inventory, publishers are financially incentivized to work with as many partners as possible. But there are changes afoot that could alter the economics for publishers.
What exactly does “premium” mean? It seems the definition varies depending on who’s using it – that “premium” is in the eye of the beholder. But there are some areas of agreement. And the industry isn’t setting the premium bar as high as you might think.
Last week, a federal judge unsealed previously redacted portions of an antitrust lawsuit poking into Google’s allegedly monopolistic ad practices. Will these revelations actually change the way publishers and advertisers spend with Google, or is Google too entrenched? And how much ammunition do these disclosures give regulators in their quest to rein in Google? We asked the experts.
With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. Depending on when you start the clock, we’re now two to three years into the first wave of supply path optimization (SPO). Here’s what we’ve learned […]
Google released a beta version of its sellers.json file last week, just before the Q2 deadline it promised at the beginning of this year. Sellers.json is a transparency tool to help buyers distinguish between direct sellers versus intermediaries and resellers. Yet, only 5% of Google’s sellers.json files are complete, according to data from programmatic consultancy […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Day Of Reckoning The Justice Department is plodding ahead with an investigation into Google’s dominance of online advertising, including allegations that the tech giant abuses its control over search advertising to harm competitors, two people familiar with the investigation told The New York Times. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Berkowitz, solutions architect at Jounce Media. In the age of supply-path optimization (SPO), marketers are more deeply evaluating how their bids reach publishers, and many brands and agencies are […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ben Epstein, engagement manager at Jounce Media. The near-universal deployment of publisher ads.txt and app-ads.txt files and the equally wide deployment of exchange sellers.json files brings a much needed dose […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jounce Media founder Chris Kane gave a popular presentation at Programmatic IO New York on the buzzy discipline of supply-path optimization (SPO). In this episode, Kane comes into the AdExchanger studio for a deep dive on SPO and the ways advertisers can use it to optimize […]
Following outcry over how it changed programmatic auction rules, Index Exchange has paused bid caching, said CEO Andrew Casale in a letter to clients Monday. The practice accounted for half of all impressions filled by Index Exchange, according to research conducted by Jounce Media and published Monday evening. The fallout from the buy side has been ferocious […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Marketers who measure website traffic, online sales, app installs or even offline sales all take a fundamentally similar approach to attribution. For each conversion event, they capture a […]
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Chris will present “Server-Side Attribution” at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on October 25-26. The growing power of walled gardens isn’t all bad for the rest of the media world. Facebook, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Kane, founder at Jounce Media. For years, Apple’s Safari browser has endeavored to prevent advertising technology companies from tracking user web browsing behavior via cookies. And for years, ad tech […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. AppNexus CEO Brian O’Kelly recently published an authoritative breakdown of the multiple routes by which publishers unintentionally leak data into the hands of bad actors. In the post, […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Marketers love innovation. They love breakthrough design and taking creative risks. They love emerging channels and experimental formats. CFOs do not. CFOs love efficient deployment of capital. They […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Kane, founder at Jounce Media. Publishers are right to be worried about data leakage. Selling through RTB pipes exposes a wealth of publisher data that rogue buyers can exploit for audience insights, modeling […]
