Serious runners wear Saucony, the Boston-based footwear brand. But there are also many runners who don’t define themselves as hardcore. Rather, they’re attracted to what running enables them to do: Stay fit, enjoy good food or run for a cause. Saucony is tapping into that mentality through its Run for Good campaign, an Instagram-based relay […]
Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both […]
Shopify powers digital marketing for many of the savviest direct-to-consumer (DTC) brands. In addition to its foundational ecommerce services, Shopify provides DTC marketers with a range of creative and media buying tools through an automated chatbot named Kit. It also connects merchants to major media platforms such as Instagram, Amazon, Google and Facebook through a […]
Story updated to include a comment from Snap. Snapchat is on track to lose US users for the first time this year, according to eMarketer, thanks in part to continued aftershocks from its disastrous 2018 redesign. And Snap’s loss could be Instagram’s gain. Monthly users are set to decrease 2.8% year over year at Snapchat […]
Although Facebook, Instagram, YouTube and Twitter are getting more expensive, they remain the go-to places for brand-building campaigns. That’s the approach being taken by Skullcandy, the maker of headphones and audio devices, as it looks to grow from its action sports roots to a broader audience, according to CMO Jessica Klodnicki, who was hired in […]
Branded content is a priority for Instagram in 2019 – but measurement is seriously lacking. “That’s one of the things I wish you guys would work on,” said Edlynne Laryea, director for global Neutrogena digital transformation and sustainability, speaking at an Instagram media event Tuesday. Although Instagram claims that 68% of its users choose to interact […]
Facebook’s plan to integrate the backend infrastructure of its messaging platforms isn’t sitting well with privacy advocates, security experts, European regulators or US lawmakers. Alarm bells are ringing all over the place. The Irish Data Protection Authority says it’s going to be “very closely scrutinizing” the situation, particularly where it might involve the sharing and […]
Building Stories on Instagram and Snapchat is a Sisyphean effort for many marketers. After 24 hours, it all disappears. Brooklyn-based software company Mish Guru is trying to alleviate some of brands’ well-documented pain points with Stories. Its new Instagram Story Builder, which launched in November, helps gather user-generated content (UGC) tagged to a brand. It […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up A Private Practice Amazon’s private-label brand business is on pace to generate $25 billion by 2022, up from $7.5 billion this year, according to investment firm SunTrust Robinson Humphrey. And Amazon has quietly taken measures to rapidly grow its exclusive brand roster, […]
Crimson Hexagon is back in business on Facebook and Instagram – mostly. The social analytics platform, which uses AI to analyze public data across social networks, said Friday that most of its customers have had their access restored to both Facebook and Instagram data since the end of last week. The process was far swifter for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Auction Exit Amobee won the Videology bankruptcy auction this past weekend with a bid of $117.3 million with an adjustment of -$16.1 million for a net purchase of $101.2 million. British broadcaster ITV was also in the bidding for Videology’s assets, driving up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap’s OK Instagram may have run away with Snap’s stories format, but – consolation prize! – Snap is benefiting from all the exposure. According to Digiday, Snap story ads are now seen as a great value, selling at CPMs of just $1.88 versus as […]
Cheers to IGTV, Instagram’s new long-form video offering. Bacardí is one of the first brands to raise a glass. On Friday, less than two weeks after the service was launched, the liquor brand was already running its first live experience. “Any platform that gives you full view and a longer time for storytelling is great,” […]
Instagram dropped its answer to YouTube on Wednesday, and the timing couldn’t be riper. Ad spending across the top 70 YouTube channels is essentially flat, with only a 0.2% increase this year, according to ad sales intelligence business MediaRadar. Why? Marketers are increasingly worried about their brand reps on YouTube, said MediaRadar CEO and co-founder […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Census Incenses The ANA published a survey of advertisers who oppose a potential change to the US census that would undercut marketing spend and measurement. The Trump administration wants to include a question about citizenship in the 2020 census, which advertisers worry will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ePainfully If legitimate interest is disallowed as a provision for targeted advertising by the EU’s ePrivacy law, which expands on GDPR regulations, it could cause a 70% reduction in display ad revenue in Europe and a 33% cut in digital ad budgets, according to […]
Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger. The 200-plus-person in-house agency designs and tests Facebook and Instagram ad units – like the full-screen mobile unit Canvas – before launching it widely […]
As a challenger to Shutterfly, the digital photo book startup Chatbooks has sought to carve a niche with millennials and moms since its 2014 launch. The brand’s initial marketing strategy has been mostly organic and word-of-mouth, but last fall it stepped on the paid media gas pedal and bought its first linear TV ad. Since then, Chatbooks has invested […]
Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with Stories we’ve gotten a chance to peek into what people do when they’re home and with their families, at a level of depth and intimacy we haven’t usually had with Instagram,” said […]
After a brief hiatus from television, Birchbox is reinvesting in the medium for a multiplatform holiday campaign. Birchbox, which sends beauty products to its subscribers every month, is using a 30-second TV spot and digital assets to message not just beauty-obsessed women, but also more casual makeup users or men who want gift ideas. Amanda […]
The Federal Trade Commission (FTC) has sponsored content disclosures on the mind. A complete lack of disclosure led to an FTC settlement with Lord & Taylor in March after the brand enlisted bloggers to post images to Instagram promoting one of its dresses. As FTC senior attorney Robin Spector told AdExchanger at the time, “What we are […]
When General Mills launched Tiny Toast in June, its first new cereal brand in more than 15 years, the company also launched its first completely digital marketing campaign. Because General Mills was targeting millennials, it stayed away from traditional TV and instead placed short video clips across YouTube, Snapchat and Instagram. In the two months […]
Facebook-owned Instagram debuted business profiles and account tools on Tuesday. While many personal accounts are used for business, Instagram formalized the system and added promotional capabilities like putting spend behind a post and basic targeting, measurement and reporting tools. While business accounts aren’t meant to be an enterprise-class solution, the vast majority of advertisers on Instagram […]
Instagram announced Tuesday that it’s opening up its advertising Partner Program to a new category of member: media buyers. The program today is comprised of a set of about 50 vendors certified for Instagram’s ad tech, content marketing and community management services. Bringing media buying services into the fold is the natural next move for Instagram […]
TV or digital? Birchbox is still making up its mind. The two aren’t mutually exclusive, of course, but the online beauty retailer has decided to press pause on its TV advertising efforts while it tests out the effectiveness of a targeted social-first brand campaign. “We turned off TV in February to make sure that we […]
Facebook’s Dynamic Ads – a format the social network introduced last year – is available as of Tuesday on both Instagram and the Facebook Audience Network. (More on the Facebook blog.) Basically, Dynamic Ads lets advertisers promote products to their highest-value prospects as they navigate Facebook (and now Instagram) properties. Facebook claims that more than […]
New Balance sells sneakers and sports apparel, but the brand is not all about chasing the transaction. The Boston-based footwear manufacturer, which competes with names like Nike, Under Armour and Adidas, instead seeks to differentiate by pushing stories, not products. As such, it faces a unique challenge in combining content and commerce. “We hear these […]
Facebook on Thursday formally unveiled Canvas, its new full-screen mobile ad unit that offers creatives the real estate they’ve been craving in the news feed. But the richer mobile ads will not be constrained for long to what the company internally refers to as the “big blue app.” At a Facebook press event Thursday, execs […]
Advertisers are embracing Instagram, with its video and direct-response potential gaining particular interest, according to a new report from social advertising and content marketing firm Brand Networks. CPG, fashion and retail advertisers in particular have been quick to embrace Instagram, which proved to be a significant player over the 2015 holiday season. The study examined more […]
Publicis Groupe agency MRY has been working with social media management startup SocialRank to help its clients get smarter about their social audiences and identify niche segments using a tool dubbed Market Intel, which came out of beta on Monday. The company also launched on Monday a product called SocialRank for Teams, which allows agencies […]
