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»Identity Data

Identity Resolution Startup MediaWallah Raises $2.3 Million As The Spaces Catches Fire

The identity data market is heating up as companies collect more first-party data and marketers do their damnedest to maintain addressable advertising without cookies or mobile ad IDs. The category already includes the incumbent LiveRamp, major agency holding companies – Dentsu’s Merkle, IPG and Acxiom and Publicis plus Epsilon – and startups, such as Zeotap… Continue reading »
by James Hercher // November 17th, 2021 //
»
ALC Rebrands As Adstra, And Enters The Crowded Identity Graph Market

The marketing data company ALC, which started out 40 years ago creating consumer segments for direct mail advertisers, relaunched Tuesday as Adstra, with a new mission as a data onboarding and identity graph provider. Adstra is following a well-beaten path for companies that transformed offline consumer data sets based on home addresses and landline phone… Continue reading »
by James Hercher // June 17th, 2020 //
»
 

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