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At Tuesday’s Prebid Summit, a panel of publisher and pub tech execs shared tips for how publishers can get the most out their flooring strategies.

Fertility companies are having their ads blocked on Google, TikTok and Meta. Plus, will the digital dark ages soon be upon us?

NCIS: Ad Tech takes off as Washington zeroes in on Adalytics reports; Kroger says attention has yet to prove correlation to performance; and inside California’s backroom deal with Google to fund journalism and AI.

In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?

PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”

Pinterest is picking up supporters on Wall Street. Plus, what’s the deal with the search advertising, AI and data licensing deal between Google and Reddit?

The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.

Google isn’t perfect. But it offers convenient, cost-effective advertising tools that millions of small businesses use to find customers, grow and succeed. If the DOJ breaks up the company, it will also break those tools.

A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.

Hear what the ad tech industry is saying about Google’s antitrust trial. Then, a rundown on how the election is playing out for political advertisers and news publishers.

Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.

Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.

After eight days of the antitrust trial, who’s in the lead: the DOJ or Google? Details on the most gripping testimony so far with guest Arielle Garcia, director of intelligence for Check My Ads.

Publishers were encouraged to see the DOJ highlight Google’s stranglehold on the ad server market and its attempts to weaken header bidding.

Two of the EU’s biggest Big Tech antagonists are set to resign; a GAM breakup could usher in post-ad-server programmatic; and how Google kept Prebid separate from the IAB Tech Lab.

In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.

Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away.

PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.

Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.

It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much.

In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.

More than one antitrust regulator is circling around Google. On Friday, the UK’s Competition and Markets Authority published a statement of objection to Google’s ad tech practices.

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?

AppsFlyer announced its integration with the Attribution Reporting API in the Android Privacy Sandbox and released a related dashboard for campaign optimization.

In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.

In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.

Just two weeks before Google’s antitrust trial, we discuss revelations from a cache of documents released in advance of the trial – plus, a primer on what’s ahead as header bidding goes to the stand.

In today’s newsletter: Google paid $445 million in rebates in 2018; publishers across the ideological spectrum blame brand safety for hurting the media biz; and Mark Zuckerberg apologizes to Congressional Republicans for Meta’s content moderation.

An ex-Googler asks: Has the commitment to perfection over progress led to the current state of play for the Privacy Sandbox and harmed the industry’s opportunity to provide better consumer privacy?

Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $370 million on ads.