• image/svg+xml:
  • Topics
    • Latest
    • Marketers
    • Agencies
    • Publishers
    • Technology
    • Platforms
    • Identity
    • Measurement
    • Data Privacy
    • Artificial Intelligence
    • CTV
    • Commerce
    • AdExplainer
    • Exclusive Report
    • Daily News Roundup
  • Opinion
    • All Columns
    • Data-Driven Thinking
    • On TV & Video
    • The Sell Sider
    • Content Studio
    • Comic
    • Contributor Guidelines
  • About Us
    • Advertise
    • Become an AdHero
    • Newsletter
    • AdExchanger Advisory Board
    • About Us
    • Contact Us
  • Events
    • Programmatic I/O New York
    • AdExchanger Awards
    • Webinars
    • All Events
    • Network Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Inside the Stack
AdExchanger Homepage
  • Programmatic I/O New York
  • Become an AdHero
  • Subscribe
  • Sign In
AdExchanger Menu
  • Sign In

Topics

  • Latest
  • Marketers
  • Agencies
  • Publishers
  • Technology
  • Platforms
  • Identity
  • Measurement
  • Data Privacy
  • Artificial Intelligence
  • CTV
  • Commerce
  • AdExplainer
  • Exclusive Report
  • Daily News Roundup

Opinion

  • All Columns
  • Data-Driven Thinking
  • On TV & Video
  • The Sell Sider
  • Content Studio
  • Comic
  • Contributor Guidelines

Events & Awards

  • Programmatic I/O New York
  • AdExchanger Awards
  • Webinars
  • All Events
  • Network Events

Podcasts

  • AdExchanger Talks
  • The Big Story
  • Inside the Stack

Membership

  • Member Exclusives
  • Sign Up

About Us

  • Advertise
  • Become an AdHero
  • Newsletter
  • AdExchanger Advisory Board
  • About Us
  • Contact Us

CONNECT
ARCHIVE FOR:

GOAL Ventures

  • Technology

    Adelaide Raises $1.4 Million From Aperiam And Acquires Data Marketplace Rita

    BY Anthony Vargas// August 20th, 2024

    Adelaide used this latest cash injection to boost its valuation to $60 million ahead of an all-stock acquisition of Rita, an Amsterdam-based data marketplace with a focus on the EU.

    Tagged in:
    • Adelaide
    • amazon
    • Aperiam Ventures
    • attention metrics
    • BlueTree
    • Brett Wilson
    • Enliken
    • Eric Franchi
    • GOAL Ventures
    • google
    • groupm
    • Human Ventures
    • IRI
    • Irwin Gotlieb
    • Joe Marchese
    • Joe Zawadzki
    • John Arts
    • jonah goodhart
    • Lynda Clarizio
    • marc guldimann
    • MediaLink
    • mediamath
    • Meta
    • Michael Kassan
    • moat
    • nielsen
    • nishat mehta
    • Rita
    • seed funding
    • TubeMogul
    • undertone

Popular

  1. Comic: "Deal ID, please."
    Data

    The Trade Desk And PubMatic Are Done Pretending Deal IDs Work

  2. Platforms

    Uber Launches A Platform-Specific Attention Metric With Adelaide And Kantar

  3. too many opt-in pop-ups
    Data Privacy Roundup

    Goodbye, Legalese. Hello, Easy Privacy Fixes?

  4. CTV

    Roku Jumps On The API Bandwagon For Its Self-Serve Ads

  5. create a network of points with nodes and connections, plain white background; use variations of green and grey for the dots and the connctions; 85% empty space
    ad tech acquisition

    Alt Identity Provider ID5 Buys TrueData, Marking Its First-Ever Acquisition


Join the AdExchanger Community

Join Now
AdExchanger Homepage

Your trusted source for in-depth programmatic news, views, education and events.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.

NEXT EVENT

Cynopsis Screenshift

October 14, 2025
City Winery
New York, NY

Learn More


ABOUT ADEXCHANGER
  • About Us
  • Advertise
  • Contact Us
  • Events
  • Subscribe
  • RSS
  • Cookie Settings
  • Privacy & Terms
  • Accessibility
  • Diversity, Equity, Inclusion & Belonging
CONNECT

© 2025 Access Intelligence, LLC - All Rights Reserved