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In response to shifting ad industry trends, A360 Media abandoned its made-for-advertising model four years ago and streamlined its site design to court programmatic demand.

Achieving consensus on the definitions for even baseline retail media metrics required a tough 18-month slog. Unfortunately, this was the easy part.

After more than three years as SVP of retail media at Albertsons, Kristi Argyilan is taking a ride over to Uber to lead its advertising business.

This year has been a series of highs and lows for Zeta Global. It acquired LiveIntent for $250 million – a high. And it was the subject of multiple withering short seller reports – a low. But CEO David Steinberg says he’s not sweating it.

Sonos chief marketer Jordan Saxemard spoke with AdExchanger about balancing brand and performance marketing and the evolution toward a new hybrid kind of ecommerce and retail shopping.

The IAB Tech Lab is officially rebranding its Seller Defined Audiences spec as “Curated Audiences” to spur adoption in response to this year’s sell-side curation trend.

Curation is a reaction to programmatic’s worsening queries-per-second problem, says Permutive’s Joe Root. DSPs are biased toward impressions that have an identifier attached, so SSPs are using curated deal IDs as a stand-in for third-party cookies.

True crime podcasts are incredibly popular with listeners. But they’re a hard sell with advertisers. So Sony Music Entertainment is turning to sentiment analysis to address buyer concerns.

Retailers should always have a shopper-first mentality – and sometimes that may mean having to deprioritize their retail media business.

Cyber Monday may be done, but the ad tech deal making just won’t quit. Experian has joined the ad tech consolidation parade with its acquisition of Audigent, a startup DMP and curation vendor.