Amazon Advertising Raked In $17 Billion During Q4, And It’s Still Speeding Up
Amazon’s advertising services group earned $17.3 billion in Q4 2024, up 18% year over year.
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What’s The Holdup On Adoption Of The IAB Tech Lab’s Video Ad Standard?
AdExchanger reached out to a number of major DSPs to gauge the current state of adoption of the IAB Tech Lab’s new video ad standard.
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Criteo’s Investors Like Its New Enterprise Software Status (And Its Free Cash Flow)
Criteo’s shares leapt more than 20% Wednesday morning after the company reported continued profitability growth and a strong financial footing.
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Nodals AI Launches As The Latest Custom Algo Replacement For Ad Tech
Nodals AI launches, with its own spin on the custom algorithm ad tech category.
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The Alphabet Moneymaking Machine Grows Despite All Challenges
Alphabet is beset by challenges on all sides. But the company’s revenue growth remains unchecked.
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Strategus Secures New Majority Private Equity Investment For Its Managed CTV Services
There are a lot more self-serve CTV buying options out there than there used to be, but that doesn’t mean managed service providers are going away.
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Inside Criteo’s Three-Pronged Strategy For Retail Media Success
Criteo’s Brian Gleason shared how it is working with agencies to capitalize on curation and measurement opportunities in retail media and CTV.
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Q4: Meta Minted Money And Improved Its Monetization
Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta.
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Yahoo Is The First DSP To (Finally) Adopt The IAB Tech Lab’s Data Transparency Labels
Yahoo’s endorsement could drive further adoption of the IAB Tech Lab’s data transparency labels throughout the programmatic ecosystem after years of inaction.
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IAB Tech Lab Has A Fix For Mislabeled Instream Video – But Ad Tech Isn’t Ready To Change
DSPs have been slow to adopt the Tech Lab’s new signal for classifying online video, causing confusion about which placement signal should be prioritized.