This is the story of Adalytics, the advertising analytics startup founded by a computational biology researcher with a knack for uncovering ad tech’s ills and publishing blockbuster research reports to expose them.
The Criteo bounce back is in full effect after the company reported strong profit growth and continues to hit benchmarks distancing it from the old days of retargeting.
“Standard advertising services” shouldn’t include recording intimate patient-doctor conversations to help drug companies guide doctors on how to push opioids.
In short, does the Privacy Sandbox work? In the Tech Lab’s view: No. But whether these APIs work or not is a deceptively slippery question, because it depends on your definition of “work.”
Nielsen’s complaint against VideoAmp is the ninth patent infringement lawsuit it’s brought against rival companies in just three years.
Wall Street wanted profits. Big Tech delivered. That was the case for Google, Meta, Microsoft, Apple and – more than any other US tech giant – Amazon.
Google has always been the internet waystation. People arrive to be shuttled someplace else. Increasingly, though, Google is the destination.
Bayer partnered with its data agency, fifty-five, to develop a custom in-house creative analytics dashboard built on Google Cloud to more effectively measure and evaluate creative performance.
Conagra-owned brand Birds Eye brings a new approach to online video, social shopping and first-party data.
Index Marketplaces activates the curation capabilities of DSPs, DMPs and RMNs – and the demand for their PMP deals – across Index Exchange’s network of publishers.
Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.
ASICS is testing data clean rooms and other cloud-based advertising solutions. It shows why vendor and channel tests are important, but not for the faint of heart.
Programmatic auctions are creating so many carbon copies of themselves that it threatens to topple the entire structure of programmatic.
Planet Fitness is hiring an in-house ad sales team to win agency and advertiser budgets for its omnichannel media netw … Wait, what? That’s right. The gym chain has an RMN now.
GroupM’s integration with Google allows its Choreograph campaign planning and insights platform to compile data derived from Google – including signals from Search, YouTube and Google Analytics – in one interface.
In a blog post on Wednesday, Google’s senior director of product management, Victor Wong, defended the Privacy Sandbox APIs and laid out in very direct terms the flaws Google sees in common criticisms of its sandbox proposals.
After being summarily booted from the board of LG Ads in late 2022, Alphonso’s founding team has won its lawsuit against LG Electronics.
According to emails seen by AdExchanger that were sent to Amazon customers this week, Amazon is officially naming integration partners to offload clients of the Sizmek ad suite, now the Amazon Ad Server.
Given the deprecation of third-party cookies and the reemergence of contextual targeting, 2024 could be a big year for in-game ads – so long as game publishers position themselves as a source of premium inventory.
This was such a busy year in CTV land that we had to launch a dedicated newsletter just to keep up with all the trends, from measurement, currency, targeting and attribution to streaming data, identity, supply-path optimization and new ad formats – just to name a few.
Who got bought in 2023, and who did the buying? Here’s a non-exhaustive list of some of the most notable ad tech M&A activity from this past year (with a few media and agency deals tossed in for good measure).
Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” says Tony Katsur, CEO of the IAB Tech Lab.
MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart.
Yahoo’s new Blueprint feature for its DSP offers midflight optimization recommendations to meet campaign goals and help advertisers determine a person’s lifetime value and likelihood to convert.
It isn’t fair to summarize a report that spans 125 pages and took three years to complete into a few brash words. But the ANA is coming for your ad tech margin.
Here are the pros and cons of client-side and server-side header bidding, and some typical use cases for each.
Advertising and product pricing are opposite sides of the same coin, which begs the question: To reach a new customer, are you better off spending another dollar on advertising or dropping your price by $1?
Adalytics published a new transparency report digging into the GSP, a largely unknown and completely nontransparent search ad network.
23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.
