eCPM

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Welcome to Scandi-Land, where the cookieless future has been our online media reality for the last five years. Here are three lessons for media planners, buyers, sellers and platforms who are going to have a tough time navigating the thicket of change.

To get more revenue out of Prebid, LADbible is testing a new automated optimization feature for Magnite’s Demand Manager.