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Google Core Web Vitals

Publishers

AI Is Optimizing LADbible’s Prebid Timeouts

BY Anthony Vargas// October 5th, 2023

To get more revenue out of Prebid, LADbible is testing a new automated optimization feature for Magnite’s Demand Manager.
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- Ben Elshaw
- CPM
- eCPM
- GAMBINGbible
- Google Core Web Vitals
- LADbible
- Magnite
- Magnite Demand Manager
- Matt Tengler
- prebid
- SPORTbible
- Tyla
- UNILAD
- UNILAD Tech
OPINION: The Sell Sider

Publishers, Stop Prioritizing Monetization Over User Experience

BY AdExchanger Guest Columnist// December 23rd, 2021

Premium publishers are some of the least compliant with Google’s Core Web Vitals. The result, writes Alexander Azarov, CEO and founder of Clickio, is bad advertising outcomes, such as accidental clicks and low engagement. Here’s how to fix the problem.
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OPINION: The Sell Sider

What Publishers Will Need To Change About Their Ad Experience For Google’s Core Web Vitals

BY AdExchanger// February 5th, 2021

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Brian Weiss, yield and product strategy manager at Freestar. Publishers battling for the top ranking among the most-searched keywords face a big change to the rules of the game in May 2021, when Google will […]
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