The research team at ZenithOptimedia reported yesterday that “total internet ad spend to grow 12.6%, 15.8% and 16.1% in 2011, 2012 and 2013. The brightest spot in terms of online ad growth will be online video.” Read more on Radio & Television Business Report. Jonathan Barnard, Head of Forecasting at Publicis’ ZenithOptimedia, discussed the latest […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
“The Sell-Sider” is a column written by the sell-side of the digital media community. Tyler Fitch is Director of Yield Management at Mindjolt, an online games company. The following has been building up for months after seeing article after article of DSP execs saying that publishers are wrong and should open up their all their […]
On Tuesday, Cox Digital Solutions (CDS) announced that it is adding a new brand, Appetite Media, to its portfolio of vertically-focused site networks. According to the release, Appetite Media will focus on offering “food lover” audiences to advertisers who also seek high-impact, “premium” placements. The company says that Appetite will bring together 22 million unique […]
Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims “helps publishers, agencies and advertisers create ‘tappable’ pre-roll and post-roll in-stream video ads, which open coordinated microsites.” Read more. Jonathan Cobb, GM and CTO of Limelight’s Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com: […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. DG President & COO Neil Nguyen discussed the implications of the transaction with AdExchanger.com. AdExchanger.com: Why is this the right time for DG to buy a company like MediaMind? NN: First, let’s backtrack a little bit […]
Yesterday, online ad technology firm MediaMind was acquired by DG (formerly DG Fastchannel) for $414 million. Read more coverage. We asked a selection of ad industry participants their views on the following question: “What are the implications of yesterday’s acquisition of Mediamind by DG?” Click below or scroll down for more: Atul Patel, CEO, OneScreen […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Aol’s $500 Million Business TechCrunch’s Erick Schonfeld covers Aol Investor day and – did you know? – “AOL’s advertising platforms, which are grouped under the Advertising.com business, is now a $500 million business, the company revealed today at its Investor Day in New York […]
Today, looking to expand beyond the capabilities of its broadcast TV ad distribution network as well as its Unicast division, DG (formerly DG FastChannel) acquired online ad technology company MediaMind for $414 million in cash and stock. Chairman and CEO Scott Ginsburg claimed in the release, “This is a game-changing transaction that provides DG with […]
