Content delivery network Limelight Networks announced last week its new Limelight REACH Interactive platform which the company claims "helps publishers, agencies and advertisers create 'tappable' pre-roll and post-roll in-stream video ads, which open coordinated microsites." Read more. Jonathan Cobb, GM and CTO of Limelight's Mobility and Monetization Group, discussed the announcement and its implications. AdExchanger.com:... Continue reading »
