ChatGPT

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.

FAO Schwarz is getting into data; ChatGPT is better at driving traffic than we thought; and Honey’s bad behavior might go beyond affiliate hijacking.

Agencies are shifting away from third-party ad tech; ChatGPT is throwing all kinds of monetization spaghetti at the wall; and Axel Springer is looking to buy.

Anthropic’s AI-operated vending machine sparks chaos; ad revenue should remain a top priority; and Roblox has potential for in-game ads – and concerns.

AI shopping agents are breaking the traditional attribution loop. Marketers must ensure that AI is aware of their brand and track how that awareness influences ecommerce outcomes.

You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

Newsweek launches an AI-powered homepage to offset traffic losses from AI search; OpenAI pulls an emergency pivot back to focusing on ChatGPT; and copycats dilute the impact of Spotify Wrapped.

Omnicom is making more cuts; investors aren’t interesting in publishing; and OpenAI is still on the fence about ads.

Can more ads be better?; Speaking of, ChatGPT’s Android beta code reveals a looming ad business; The web’s new puppy dogs.

Is TJX recession proof?; Amazon is blocking OpenAI; and Meta is in hot water with the US Senate.

Adobe acquires SEO tech business Semrush; brands want to know what AI search engines think of them; and the LGBTQ community is an under-targeted audience.

When it comes to complex techniques like media mix modeling, the field is awash with false promises about the benefits that AI can offer.

There’s no magic bullet for AI search optimization; how kids’ media monetizes outside of YouTube; and hey, whatever happened to the TikTok ban?

Traffic-starved publishers are hopeful that their long-undervalued audience data will fuel advertising’s automated future – if only they can finally wrest control of the industry narrative away from ad tech middlemen.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.

Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?

Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.

The layoffs reflect a strategic decision on People Inc.’s part to free up money to invest in growth areas, according to CEO Neil Vogel’s memo to employees.

ChatGPT and others continued the fragmentation of the search journey, which today hops between platforms and intents. The funnel no longer exists. Here’s how to pivot your brand’s SEO/GEO strategy.

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.

Private equity firm Novacap acquires IAS; many large online retailers are seeing an uptick in referral traffic from ChatGPT; and the IAB downgraded its US ad spend projection for the rest of the year.

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.

In an era marked by generative AI, algorithmic optimization and an obsession with outcomes, cloud infrastructure has become a competitive differentiator.

Bluefish helps advertisers track and optimize how they show up in an LLM’s search results. Its latest funding will expand its team and product suite.

Wondercraft’s new tool generates and revises audio content via natural language prompting, without the need for advanced technical skills.

People Inc. – the former Dotdash Meredith – is fighting on multiple fronts to keep its business growing as Google Search declines precipitously as a source of referral traffic.

Marketing zippers is harder than you think; What should the new SEO be called? And TV-era consumer brands are all-in on influencers.