OPINION: Data-Driven Thinking
Traffic Shaping Is Blocking The Road To The Cookieless Future
Traffic-shaping algorithms push almost all bids to cookied traffic. And the time to adapt to cookieless traffic is almost running out.
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AI Is On The Frontlines Of The Russia-Ukraine Cyberwar
Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with their own AI-powered tools.