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BookBub

  • Email

    DTC Brands Are Trying Email, Since Social Alone Won’t Cut It

    BY Anthony Vargas// February 20th, 2024

    Due to declining paid social traffic, Wildgrain, a subscription box company that built its brand on Facebook, has ramped up its email marketing efforts through a partnership with LiveIntent.

    Tagged in:
    • apple
    • AppTrackingTransparency
    • Better Homes & Gardens
    • Bon Appetit
    • BookBub
    • cac
    • conde nast
    • dotdash meredith
    • DTC
    • email marketing
    • facebook
    • first-party data
    • Food & Wine
    • Intelligent Tracking Prevention
    • iOS 14.5
    • LiveIntent
    • lookalike modeling
    • MAIDs
    • Rose Hopkins
    • Safari
    • the new york times
    • third-party cookie deprecation
    • Wildgrain

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