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The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021.

Play Nice Will they? Won’t they?  They will.  Roku is bringing YouTube TV back onto its devices after a monthslong clash with Google that spilled over into Congress. Roku and Google finally agreed on a multiyear extension for Roku distribution of the YouTube and YouTube TV apps, Axios reported. In April, Roku warned customers that […]

The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a concession to publishers called publisher-provided IDs (PPIDs). Now, PPIDs – which are primarily based on emails collected by publishers – will be available to Google DV360 advertisers. That’s a big advantage for DV360, but Google […]

Spot Me Some Change Spotify reported quarterly revenues of $2.9 billion, with about $375 million of that coming from its free, ad-supported tier. That’s a nice 75% year-over-year jump for Spotify’s advertising business. The company expects to clear $1 billion in ad revenue at the close of 2021, which will mark the first time it’s […]

Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven’t lost share […]

Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target and measure app advertising with its AppTrackingTransparency framework, SKAdNetwork and other privacy-focused policies? We untangle that contradiction on this week’s episode of The Big Story, where the editorial team is joined by special guest John […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kii To Success? As the ad industry struggles to come up with solutions to its identity crisis, Kinesso, IPG’s data and technology unit, claims it has the key … ahem, the Kii. That’s what Kinesso is calling its new identity offering. In a world […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tale Of Two Internets Apple’s and Google’s user privacy rules have caused distress among advertisers and might reshape the internet itself, The New York Times reports. Audience-targeting tech (i.e., site tags and third-party cookies) helped morph many ad tech and social media platforms into […]

The $3.1 billion deal on AdExchanger’s radar this week? TransUnion’s acquisition of Neustar. The deal brings together an identity resolution company with a credit reporting agency. But why is identity being tied together through these two companies? And should this raise privacy red flags? To answer those questions, we bring on former Neustar executive Steven […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Contextual Seed The contextual ad tech startup Seedtag raised $40 million, Business Insider reports. The Spanish company plans to add 30 employees and expand its US footprint. Before this round, Seedtag had raised $6 million to date. But contextual targeting is a buzzy category, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Settling For Nothing Apple agreed to a number of App Store updates to resolve a US class-action lawsuit by developers. It’s a measly commitment by Apple, which promises to extend its 15% commission for apps that make less than $1 million for at least […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Publisher Action  Forbes is jumping on the special purpose acquisition company (SPAC) bandwagon as a route to go public, CNBC reports. The business publisher announced plans to IPO at a $630 million value. The cash infusion will help Forbes’s “digital transformation,” and CEO Mike […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecomm Dollar Signs The pandemic fueled a massive shift to online buying, and investors are following the money. Tiger Global, the investment firm that led investments in DoubleVerify and Moloco, among other ad tech startups, put a $50 million round behind Nacelle, which provides […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For The Insta-Brands Facebook surprised most analysts with a powerhouse Q2, despite the rollout of Apple’s AppTrackingTransparency (ATT) framework and new IDFA rules. But Facebook’s diminished targeting and attribution capabilities are having concrete effects on advertisers. A few years ago, many […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Discovery Fresh off the news that it will merge with WarnerMedia next year to create a media behemoth, Discovery Inc. reported powerhouse earnings in Q2. Discovery ended Q2 with 17 million direct-to-consumer subscribers, up from 11 million last quarter, netting the company $400 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on […]

Facebook’s Q2 advertising revenue soared 56% to $28.5 billion year-over-year, though the company warned investors it expects a revenue slowdown beginning in Q3 – the same time it will feel the full impact of Apple’s recent AppTrackingTransparency changes. The total number of ad impressions served across Facebook increased 6%, while the average price per ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cook Your Goose Apple shattered Q2 revenue records for practically all of its products when it reported earnings yesterday. And its services revenue, Apple’s fees from in-app sales and subscriptions, broke an all-time quarterly record – which is ridiculous, because the lazy summer months […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ATT Impact Deferred Anyone looking for evidence of harm to mobile app giants by Apple’s AppTrackingTransparency move last quarter may well come up empty. Digital advertising is outgrowing other media channels and will likely continue doing so. “The permeable advantage of digital ads should […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu). […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. W3C Meets Ad Tech Drama The W3C is negotiating a tricky influx of members and attention as it becomes an increasingly important stakeholder in online advertising. That’s because browser operators like Chrome, Apple’s Safari WebKit group, Microsoft Edge and Mozilla are the W3C natives, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iO-SOS More than 70% of Apple devices have upgraded to the latest operating system, with the App Tracking Transparency (ATT) privacy policy. And now mobile advertisers and ad tech are starting to feel the pain, writes Eric Seufert at Mobile Dev Memo. The loudest […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back Lawmakers on the House Judiciary Committee on Wednesday debated a sweeping set of antitrust bills aimed at Big Tech companies. One bill will provide more government funding to enforce antitrust laws. A second one, advanced by the committee, will prevent how […]

Hello, subscribers, are you there? Newsletter operators may ask that question more often, after Apple announced new privacy protections for email users earlier this month at the company’s annual Worldwide Developers Conference. Specifically, Apple introduced “Hide my Email,” a feature that generates fake email addresses that forward to someone’s real address, so people can sign […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another IPO The ad tech IPOs keep rolling out. This time it’s Integral Ad Science Holding. The New York-based ad verification and measurement company announced the terms of its IPO on Monday, saying that it plans to raise $240 million by offering 15 million […]