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»apple iOS 14

Brian Bowman, CEO and founder, Consumer Acquisition
IDFA Loss Will Kill A/B Creative Testing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
Apple Is Rejecting Apps That Use Third-Party Code For Alleged Privacy Infractions

And so it begins. Apple started rejecting app updates on Thursday that conflict with its App Tracking Tracking Transparency (ATT) framework. ATT prohibits user tracking without explicit consent and bans developers from using fingerprinting to try and identify a device or user. The news was first reported by independent analyst John Koetsier in Forbes. Specifically,... Continue reading »
by Allison Schiff // April 2nd, 2021 //
»
Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal

With the muted bleat of a sad trombone, Facebook Analytics will soon be no more. This week, Facebook quietly informed users of Facebook Analytics that the free tool will no longer be available as of June 30, 2021. Until then, people will still be able to access reports and insights, and they’ll be able to... Continue reading »
by Allison Schiff // April 1st, 2021 //
»
Dorsey Acknowledges That Twitter Can Be Toxic; Marketers Warm Up To Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing... Continue reading »
by AdExchanger // March 29th, 2021 //
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Welcome To Eric Seufert's Brain, Where It's All Mobile All The Time

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ever since Apple dropped its iOS 14 bombshell last June, developers have been scratching their heads, running in circles, doing nothing and doing their best to prepare. But it’s been a big challenge, mainly because “there is very... Continue reading »
by Allison Schiff // March 22nd, 2021 //
»
Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s... Continue reading »
by AdExchanger // March 22nd, 2021 //
»
Allison Schiff, senior editor, AdExchanger
Code Warriors Are Putting Google And Apple’s Privacy Changes Under The Microscope

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. When the big platforms say “jump,” the ad industry warily asks, “how high?” Apple... Continue reading »
by Allison Schiff // March 19th, 2021 //
»
Apple’s IOS 14 Is Causing Major Changes To How Facebook Does Measurement

Marketers funnel money into Facebook because Facebook can prove ROI. Put $1 in, get more than $1 out. It’s a simple narrative. But Apple’s iOS 14 changes are chipping away at Facebook’s ability to measure and demonstrate performance. And Facebook is reacting by “making wholesale changes to what kind of data and reporting they will... Continue reading »
by Allison Schiff // March 15th, 2021 //
»
Apple Hit With IOS 14 Privacy Complaint In France; T-Mobile Loves Targeted Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vive La Privacy Will the IDFA have its day in court? As developers scramble to prepare for Apple’s iOS 14 privacy changes, which could roll out any day now, a French lobbying group is taking a different tack. France Digitale, which represents startups in... Continue reading »
by AdExchanger // March 10th, 2021 //
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Google Under Fire For "Sweetheart Deals"; Vungle Buys GameRefinery

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sweetheart Deals? Ah Google, if it’s not one thing it’s another. Now, it seems that the Big G has also sparked the ire of small ad tech firms who say the company has entered into a number of revenue-share arrangements with select ad tech... Continue reading »
by AdExchanger // March 3rd, 2021 //
»
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