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»apple iOS 14

Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from… Continue reading »
by AdExchanger // July 9th, 2021 //
»
Apple’s ATT Takes A Bite; Blackstone Buys Into Simpli.fi

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. iO-SOS More than 70% of Apple devices have upgraded to the latest operating system, with the App Tracking Transparency (ATT) privacy policy. And now mobile advertisers and ad tech are starting to feel the pain, writes Eric Seufert at Mobile Dev Memo. The loudest… Continue reading »
by AdExchanger // June 29th, 2021 //
»
A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The… Continue reading »
by AdExchanger // June 3rd, 2021 //
»
Allison Schiff, senior editor, AdExchanger
Apple Hasn’t Cracked Down On Fingerprinting On IOS 14 Yet, But That Other Shoe Is Gonna Drop

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Apple hasn’t been transparent about much to do with its new privacy framework for… Continue reading »
by Allison Schiff // June 2nd, 2021 //
»
Epic Games just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a somewhat subtler approach against Apple.
Facebook Commissioned Research That Says Apple’s iOS 14.5 Changes Are Anticompetitive

Epic Games has just finished waging its antitrust battle against Apple in the courtroom, but Facebook is taking a more subtle approach against Apple. On Thursday, an academic paper was published by two legal and business scholars funded by Facebook. The paper offers an excoriating take on Apple’s iOS 14 policy update, which the authors… Continue reading »
by Allison Schiff // May 27th, 2021 //
»
ATT Opt-In Rates: The Picture So Far And The Ugly Truth Behind Why The Numbers Vary So Widely

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Have you seen a tweet, blog post or news article in the past few weeks about “ATT opt-in rates,” perhaps accompanied by… Continue reading »
by AdExchanger Guest Columnist // May 10th, 2021 //
»
Apple Is Expanding Its Ad Business On The Cusp Of ATT Enforcement (Yep, You Read That Right)

Eric Seufert summed it up on Twitter: “Quelle surprise!” Sources tell the Financial Times that Apple plans to expand its App Store business with a new ad slot appearing in the “Suggested” apps section of the store’s search page. This would give advertisers the opportunity to reach potential users before they actually search for something.… Continue reading »
by Allison Schiff // April 22nd, 2021 //
»
Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week

Rumors are flying that Apple will finally (finally!) rip off the IDFA band-aid and release iOS 14.5 in tandem with its “Spring Loaded” product event scheduled for tomorrow (Tuesday). Always buttoned up, Apple didn’t announce an agenda, of course. The consensus is that the event will be mainly a showcase for flashy new hardware, like… Continue reading »
by Allison Schiff // April 19th, 2021 //
»
Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for… Continue reading »
by Allison Schiff // April 13th, 2021 //
»
Brian Bowman, CEO and founder, Consumer Acquisition
IDFA Loss Will Kill A/B Creative Testing

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative… Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
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