The public tussling between Facebook and Apple over the latter’s fast-approaching privacy push in iOS 14 is what grabs headlines. But while the titans trade barbs, developers have been hustling behind the scenes as the deadline approaches. Apple is expected to release its AppTrackingTransparency (ATT) framework as part of iOS 14.5 at some point in […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. #Winning Netflix is outshining the competition. Last year, the streaming giant added subscribers even as it cut spending on advertising, The Information reports. By contrast, most of the older entertainment companies entering the streaming wars shelled out beaucoup bucks on marketing. A recent securities […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GAID-night, Sweet Prince Hear that? It’s the sound of Google getting ready to drop the other shoe. Bloomberg reports that Google is thinking about implementing privacy controls on Android similar to the ones that Apple is close to rolling out on iOS 14. Google […]
Uncertainty related to iOS 14 caused Snap’s stock to slip in after hours-trading despite beating expectations for user growth and revenue in Q4 2020. Snap added 156 million daily active users in the quarter for a total of 265 million, a 22% increase year over year. Full-year 2020 revenue was $2.5 billion, up 46% YoY, […]
Facebook began testing a new in-app screen Monday that will appear before the opt-in prompt required in iOS 14 apps by Apple’s upcoming AppTrackingTransparency (ATT) policy. The test will roll out globally across both Instagram and the core Facebook app. The additional prompt is meant to provide more information about Facebook’s privacy controls and how […]
SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers […]
Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into […]
So few publishers and advertisers are ready for Apple’s forthcoming IDFA changes that mobile DSP Jampp had to develop its own app just to run live tests of SKAdNetwork. SKAdNetwork is Apple’s privacy preserving attribution API for iOS 14. Once Apple implements its AppTrackingTransparency (ATT) framework, which will require advertisers and publishers to get an […]
Here’s something for an investor to bring up on Facebook’s next earnings call on Wednesday: Apple’s upcoming IDFA changes could have a significant impact on Facebook’s revenue – as much as 7% of total revenue in Q2. That’s according to Eric Seufert, a mobile consultant and investor and editor of Mobile Dev Memo. Doing a little back-of-the-napkin […]
Facebook’s got its claws out, calling Apple’s move to require an opt-in for the IDFA “an attack on personalized advertising” that will harm small businesses, creators and kittens. Well, not kittens, necessarily. It’s just that it’s a little hard not to be facetious when a multibillion-dollar company that just got hit with twin antitrust lawsuits […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back “Dramatic,” “outlandish” and “false” – that’s how Apple SVP Craig Federighi described claims being made by the ad tech industry about Apple’s forthcoming IDFA changes in iOS 14. During a recorded speech at the European Data Protection & Privacy Conference on Tuesday, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All About Antitrust Facebook and Google’s legal woes are expected to get worse as federal and state antitrust authorities prepare to file new lawsuits against the tech giants. The Wall Street Journal reports that authorities are readying as many as four more cases targeting […]
The more the merrier. App attribution company AppsFlyer has a late breaking addition to its $210 million investment round, which closed in January: Salesforce Ventures. Although Salesforce is only taking a small percentage of AppsFlyer as part of the round extension – less than 1% of the company, according to AppsFlyer CEO and co-founder Oren […]
Mobile ad networks have been busily stress testing SKAdNetwork in preparation for Apple’s IDFA changes – but they’ve been doing so with one arm tied behind their back. For months, two of the most crucial pieces of information necessary for attribution were absent in the postbacks coming from SKAdNetwork, which is Apple’s API for enabling ad […]
The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one. But hashed IDs, including emails and phone numbers, collected elsewhere cannot be used as a replacement for app tracking on iOS 14. That’s true whether or not the hashed identifiers were collected with consent. In its […]
In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting the IDFA – for now at least. Facebook had planned to stop gathering the IDFA for iOS 14 devices across its own apps and via third-party apps through the Audience Network. But “given Apple’s delayed implementation […]
The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” But that delay only adds a few months onto the deadline. Early next year is sooner than it sounds. And there’s still a lot of prep work that developers and their partners need […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear […]
The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year. That sound you just heard? It’s the collective exhale of relief coming from mobile developers and measurement vendors who had been scrambling to adjust to the changes. In a statement provided […]
SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly with ad networks through an encrypted postback and without the need to pass an IDFA. That should make app marketing in iOS 14 pretty much impervious to fraud … right? Well, yes and no. It […]
It feels a tad early to be buying pumpkin spice lattes (even though you apparently can). But one thing it’s definitely not too early to do? Get ready for Apple’s IDFA changes in iOS 14. And even the biggies need to prepare. Last week, Facebook got very vocal about its plans, which involve not collecting […]
Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about […]
Like all companies invested in the mobile ecosystem, Google is getting ready for iOS 14. But the company is playing its cards close to the vest. As opposed to Facebook, which yodeled from the rooftops about the negative impact Apple’s IDFA changes will have on publisher monetization through Audience Network, Google quietly updated its AdMob […]
Facebook’s strategy for dealing with the changes coming in iOS 14 is to simply stop collecting the IDFA. But there’s nothing simple about it. Facebook’s ad partners have a lot of steps they have to take to prepare themselves for Apple’s update if they still want to run app install campaigns through Facebook. On Wednesday, […]
After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here’s the full text: ******************** Today (August 26, 2020), we are providing details about our approach […]
The ad tech industry is innovative, resourceful, agile – and so full of BS that it’s become a meme. Ad tech vendors often boast about their scale, claim that their solutions have HAL 9000-level AI and gloss over the difference between correlation and causation. In some cases, they’re purposely trying to obfuscate and overcomplicate what they […]
Facebook is preparing its partners for Apple’s IDFA restrictions – and there’s no sugar coating it. Considering the uncertainty of the situation, Facebook has decided not to collect the IDFA for any of its own apps on iOS 14 devices or to request the IDFA from apps in Audience Network, the company said in a pair […]
With iOS set to get a lot less measurable, developers are considering putting more of their performance budgets into Android. The impetus is Apple’s move to start requiring an opt-in for its proprietary advertising ID, the IDFA, beginning with iOS 14 in September. Without ready access to the IDFA, apps are limited in their ability […]
Apple has a tendency to ask for forgiveness, not permission. Scratch that. Apple doesn’t apologize. Known for unilateral decision making that can throw entire industry sectors into a tailspin (just ask the mobile ad ecosystem), many of Apple’s recent moves fit a pattern of behavior. Developers have long considered Apple’s App Store policies inscrutable and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Vs. … GDPR? Are the privacy-focused changes for the release of Apple’s iOS 14 in September compatible with the GDPR? Not according to a coalition of European advertising and publisher trade organizations, including IAB Europe and News Media Europe. In a letter to […]
