On Thursday, Comcast Advertising announced that the cable provider’s linear TV inventory will now be available on a targetable, biddable basis for advertisers that want to transact programmatically.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Look For Me The FTC isn’t slowing its crackdown on location data brokers. On Thursday, it issued a complaint against InMarket for failing to obtain informed consent from users on its own apps and third-party apps that use InMarket’s SDK before collecting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
Magnite’s still enamored of CTV. CTV’s contribution to Magnite’s revenue was up 8% YOY, from $52 million to $56 million.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Alternative Third-party cookies are not the future of digital advertising in the EU (or anywhere for that matter). But it looks like alternative IDs may not be either. European publishers are pushing back against alternative IDs that use publisher data to build […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We don’t like to boast, but we did a thing: AdExchanger just won regional gold, silver and bronze awards for our editorial coverage at the 2023 Azbee Awards. Check it out, and sincere thanks to our readers! Still Searching Googlers were in “panic” […]
Free, ad-supported TV (FAST) is the fastest-growing tier of streaming. To take advantage of the trend, Samsung relaunched its FAST platform, Samsung TV Plus, on Tuesday. The relaunch includes more channels from TV networks like A+E and AMC, more local news, and distribution across Samsung … smart fridges.
Media leans white, from the content studios of Hollywood to the ad agencies of Madison Avenue. Where does the lack of diversity come from? A lot of it has to do with insufficient industry exposure to Black college students and graduates, said Steven Golus, a digital advertising trainer and consultant. Golus founded The Boyd Initiative […]
Wait, Wait … Addressable Linear? AMC Networks announced a partnership with The Trade Desk and Magnite to run addressable ads on linear TV. “This is a huge development, for us and for the entire industry, unlocking the value of linear inventory,” said Evan Adlman, SVP of advanced advertising and digital partnerships at AMC Networks. AMC […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What’s Your Flavor? FuboTV was the first connected TV company to integrate with The Trade Desk-led Unified ID 2.0 initiative in February. Last month, Tubi announced its support for UID2 – the open-source alternative to third-party cookies that uses hashed or encrypted email addresses […]
With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that […]
OpenAP, a consortium of TV networks that allows advertisers to buy standardized audiences across their inventory, launched its first tech product on Monday, a supply-side platform (SSP). SSPs are a mainstay of digital publisher technology, and now they’re coming into the TV world to help improve the antiquated linear TV ad buying process by adding […]
Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV […]
AMC Networks – like the TV industry as a whole – is stepping up its efforts to make TV more data-driven. And a large part of that initiative means making its data across all AMC brands – including IFC, BBC America, SundanceTV and We TV – available to advertisers. In late December, it brought on […]
Ad campaigns unfurl across screens, and that’s the way they should be measured. Nielsen Catalina Solutions (NCS) released a cross-screen measurement tool on Wednesday that links incremental offline sales for an ad campaign to total views across channels, including linear TV, mobile and desktop video, over-the-top (OTT) and connected TV. NCS, which provides purchase-based targeting […]
When AMC created a dedicated data sales team, which it revealed last week, it set the stage for AMC to compete more effectively with networks like NBC and Fox. AMC owns the television channels AMC, WE tv, BBC America, IFC and SundanceTV, and its data sales team, called AMCN Agility, will span that national footprint. Spearheaded […]
About three years ago, the paid TV channel AMC, known for shows like “The Walking Dead,” “Mad Men” and “Breaking Bad,” realized it needed a B2C strategy. President Charlie Collier hired a business intelligence guru from Disney ABC named Vitaly Tsivin to head up a similar organization. As AMC’s SVP of business intelligence, Tsivin built a data […]
