Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Antitrust Dust Senator Amy Klobuchar introduced a sweeping new antitrust bill on Thursday that could spell trouble for Big Tech. CNBC reports that the proposed “Competition and Antitrust Law Enforcement Reform Act” would make sweeping changes to antitrust law, granting enforcement agencies more power […]
There are more platforms than Super Mario on this week’s The Big Story. First up, Amazon’s Jeff Bezos has exited stage… right? Left? To pick a more workable metaphor, he’s passed the reigns to Andy Jassy, former Amazon Web Services chief. That decision should give you an indication of Amazon’s coming priorities. We’ll chat a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Drama In the wake of multiple antitrust lawsuits and a US congressional probe, Google’s attempt to get rid of the third-party cookie is attracting regulatory attention, Digiday reports. On Jan. 8, the U.K.’s Competition and Markets Authority launched an investigation into whether Chrome’s […]
Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. When the global pandemic shut down the world, ecommerce and streaming video surged. Amazon plays prominently in both spaces. But with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bryan Wiener, CEO at Profitero. Hardly a material line item a year ago, retail media is the new black – capturing the attention of brand marketers, and getting them to open […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The […]
With Facebook, Twitter, YouTube (and as of Thursday morning, Snapchat) pulling the plug on outgoing President Trump’s digital platforms – and with Google, Apple and Amazon declining to host the right wing social media app Parler – are we at a watershed in terms of the type of speech social media will allow? And should […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Canceling The Don The bans and account suspensions just keep on coming for President Trump. On Tuesday, YouTube said that it has suspended his channel for at least a week, The New York Times reports. YouTube, which has typically been fairly slow to crack […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler is offline after Amazon kicked it off its servers, reports Business Insider. For those blissfully unaware, Parler’s calling card is its claim that unlike other social media networks, it permits all types of speech. So […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trump’s Hatred Besides his war on the democratic process, President Trump is also going after apps with ties to China. According to the Wall Street Journal, the lame duck president – just a day before he incited a massive protest in which crowds stormed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly […]
Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies […]
After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Optimism … And Concern A half full glass … is also half empty. The IAB’s newly released market outlook report for 2021 is both optimistic about digital advertising in the year ahead and concerned about the loss of identifiers and how the industry will […]
Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in different silos. General Motors is the first advertiser to use the tool as part of a pilot program, which includes an integration with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Reining In Big Tech Amazon, Apple, Facebook and Google continue to be in the antitrust crosshairs of regulators at home and abroad. According to Business Insider, European legislators were set to unveil a raft of new policy proposals Tuesday designed to curb the influence […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and co-founder of BlogHer. Nearly 10 years ago I heard about programmatic ad fraud for the first time. I had co-founded a media […]
GroupM, Magna and Zenith released global ad spend forecasts on Monday, and all agree that 2020 was not the catastrophe many had predicted. Disaster was averted in large part due to the accelerated shift to digital during the pandemic. Global advertising fell by 5.8% in 2020, according to GroupM, which “could have been worse” and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks […]
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Merger Kepler Group has acquired UK-based Infectious Media for an undisclosed sum. Read the release. The combined global programmatic agency company has 400 professionals across London, Singapore, New York, Philadelphia, Chicago, San Francisco and Costa Rica. The firms’ combined client roster includes Hasbro, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Wondery To Behold Amazon is in talks to buy podcast production network Wondery, reports The Wall Street Journal, at a value of more than $300 million. According to WSJ sources, Wondery predicts its revenue will exceed $40 million in 2020, with 75% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s CTV Boom Amazon may be a little late to the CTV advertising game, but it’s catching up quick thanks to its troves of shopper data and the built-in base of brands already selling on its platform, The Drum reports. Most of Amazon’s CTV […]
