alphabet

Alphabet is beset by challenges on all sides. But the company’s revenue growth remains unchecked.

OpenAI’s ChatGPT will launch a web search engine. Plus, this year’s $12-billion-plus deluge in political advertising has priced brands out of certain markets.

Google hit some impressive revenue benchmarks in Q3. But investors seemed to only have eyes for AI.

Alphabet is so big that, even when it’s growing slowly – YouTube, for example, disappointed with a lower-than-expected growth rate – it’s still outpacing competitors.

Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion?

Media governance measures advertisers can put in place to navigate the complexity of brand safety and gain better control of the quality of their media spend.

By next year, Google will have three separate business lines – Search, YouTube and Cloud – with an annual run rate to generate at least $100 billion, CEO Sundar Pichai told investors.

In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.

In today’s newsletter: Adalytics reveals Forbes was running a separate MFA sub-domain; The New York Times seeks to use attention benchmarking to validate its premium publisher status; and Google is reportedly looking to buy HubSpot.

In today’s newsletter: Microsoft Edge debuts its Ad Selection API, a PAAPI competitor; the EU’s DMA is live; and OhHello aims to help ad industry employees network.