“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Over the past few weeks there’s been a good deal of news coverage on the growing trend of independent publishers banding together to form programmatic media selling coalitions. The […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Catherine Oddenino, Analyst, AdExchanger Research. With the heat around content marketing and native ad formats, it’s hard to escape the feeling that advertising has come full circle. Prior to joining AdExchanger Research last week as an […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Good news traveled fast last week when Facebook decreed its position on viewability [AdExchanger story]: The company plans to sell only in-view impressions, which it can do thanks to […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. When I recently kicked off a new research project about retargeting, many of the people I reached out to for interviews – marketers, agencies, and technology service providers – […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. Though analysts predicted strong growth for this year’s Black Friday and Cyber Monday, sales both in stores and online were estimated to have dropped 11 percent to $50.9 billion […]
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research. I am thrilled to announce that AdExchanger Research’s report, “Define PII Today to Prepare for the Privacy Demands of the Future,” is available for purchase on our site, as of Wednesday. […]
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research. Today marks the release of AdExchanger Research’s inaugural State of Programmatic Media report. Based on data gleaned from more than 450 completed surveys and a range of in-depth […]
