Netflix could acquire Warner Bros., unless Paramount swoops in or regulators intervene. How rearranging the streaming leaders could affect the CTV ad business.
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions.
This year has been a series of highs and lows for Zeta Global. It acquired LiveIntent for $250 million – a high. And it was the subject of multiple withering short seller reports – a low. But CEO David Steinberg says he’s not sweating it.
Another big ad industry acquisition? Truly, it’s a Christmas miracle. Omnicom’s board of directors has unanimously approved a deal to acquire IPG, itself a major holding company.
Goodway Group has chosen Jay Friedman as CEO. Friedman assumes the chief executive position after more than 16 years at the company, most recently as president. Former CEO David Wolk moves into the role of executive chairman.
Personalization platform Dynamic Yield has the distinction of having been acquired by not one but two large brands. McDonald’s bought the company in 2019 and then sold it to Mastercard late last year. “I guess this is just our destiny,” said Ori Bauer, Dynamic Yield’s CEO.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The “Solid” In Consolidation Are you sick of hearing about M&A already? TOO BAD! We’ve still got multiple deals being announced on the regular. On Wednesday, the publisher services company OpenWeb – known for operating comment sections and targeting ads by user account IDs […]
Vox Media buying Group Nine Media is the latest media mega merger to watch. Plus, Criteo buys IPONWEB. Both acquisitions are part of a strategy to find space unoccupied by Big Tech (and impervious to the demise of third-party cookies).
Will Xandr find a home with InMobi? As InMobi prepares for an IPO, we talk about the Axios report that the company is in talks to acquire Xandr. AT&T has been shopping the company formerly known as AppNexus around for months – so when will a buyer materialize? Ad tech’s stratospheric public market valuations should […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Terence Kawaja, CEO, LUMA Partners. CAVEAT: LUMA Partners is a leading M&A advisor to the ad tech sector. Hammer >>> Nail. The intersection of media, marketing and technology has always […]
