Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program
Adalytics published a new transparency report digging into the GSP, a largely unknown and completely nontransparent search ad network.
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EDITOR’S CHOICE
23andMe Wants To Make CTV Part Of Its DNA
23andMe’s holiday campaign is its first real foray into CTV, which the company plans to make a key channel in its post-cookie marketing mix.
Guest Column
Popular
Must Read
Comic: This Is Our Year
It’s been 15 years since this comic first ran in January 2011, and there’s something both quaint and timeless about it. Here’s to more (and more) transparency in 2026, and happy New Year!
Comic: Season’s Beatings
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
6 (More) AI Startups Worth Watching
The founders of six AI startups offer insights on the founding journey and what problems their companies are solving.
Nielsen and Roku Renew Their Vows By Sharing Even More Data With Each Other
Roku’s streaming data will now be integrated into Nielsen’s campaign measurement and outcome tools, the two companies announced on Monday,
Broadcast Radio Is Now Available Through DSPs
Viant struck a deal with IHeartMedia and its Triton Digital advertising platform that will make IHeart’s broadcast radio inventory available through Viant’s DSP.
Lionsgate Enters The Ads Biz With An Exclusive Ad Server
The film and TV studio Lionsgate has chosen Comcast’s FreeWheel as its exclusive ad server to help manage and sell the growing volume of ad inventory Lionsgate creates with new FAST channels.
Writers
Podcasts
AdExchanger Talks
The Brand Safety Balancing Act
As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.
The Big Story
Two Types Of AI In Advertising
AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.