How Georgia-Pacific Rolled Out Its Own Programmatic Media Team
Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.
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EDITOR’S CHOICE
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
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Data Privacy RoundupThe Startup That Got Ukraine’s Rival Telcos To Collaborate On Identity
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Horizon Is Bringing Roku’s TV Data ‘In House.’ Here’s What That Means For Advertisers
Horizon is bringing Roku’s streaming-TV data into its homegrown intelligence platform to help advertisers act on viewing signals while campaigns are still in flight.
Chrome Has A New Way To Measure Ad Overload On The Web
Chrome is introducing new metrics that give advertisers and publishers a more data-driven picture of what users actually experience on ad-heavy sites.
Why Wall Street Turned Against The Trade Desk
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
Prebid’s New President Is Its Former Chairman, Garrett McGrath
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
TV Manufacturer Telly Touts Programmatic Home Screen Ads
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
AI Is Helping L’Oréal Brainstorm Unique Ways To Reach Male Audiences
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
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Information Quality Is What Wins In The AI Era
In the AI era, according to Tim Frank, the man in charge of AI monetization at Microsoft, “information is the new bid.”
The Big Story
Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.