“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Wilson, associate media director at DWA Media. TV-connected devices such as Roku, Amazon Fire TV, Apple TV and Google Chromecast are proliferating. Half of US Wi-Fi households now stream over-the-top (OTT) content directly […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andrew Broadstone, director of product management at Brightcove. The advent of the VPAID era came with a lot of false hope and promises. VPAID – Video Player-Ad Interface Definition – was supposed to be […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Dale, VP, legal and data protection officer at dataxu. My grandfather was a real-life “mad man.” During the “creative revolution” of the 1960s, he built copy and art teams at Doner Advertising, handling […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Bryan Noguchi, an independent media and advertising consultant. I’ve been thinking a lot about the concept of reach recently. My background is mostly mid-sized to large ad and media agencies, so reach has largely […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski, senior vice president of media and analytics at TechStyle Fashion Group. Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from […]
After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland Clarke and went private in April, is moving its working media budget into digital video. That’s not to say RetailMeNot is entirely abandoning TV, since the broadcast medium drives brand lift during periods when there […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Randy Cooke, vice president of programmatic TV at SpotX. In media, our past is dominated by the ongoing discussions of our future. From the moment the first TiVo shipped around the turn of the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Yoav Naveh, vice president of video at Taboola. Brands love cookies, digital marketers love cookies and marketing executives around the world still love them for their ability to target the right audience. Our industry […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Phil Kyle, chief operating officer at Infinitive. Programmatic buying has been gaining traction in the video market for some time, thanks to advertiser interest and technology maturation. As a result, some industry analysts now […]
As NBCUniversal’s portfolio has evolved, so has its sales pitch to brand marketers. When NBCU merged its linear and digital sales teams in 2015 and combined all its content groups, its client partnerships team assumed a greater role within its sales organization. That team, led by client partnerships EVP Ali Tarrant, became the broadcaster’s conduit […]
