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»RetailMeNot

Placed Intros Attribution Tool To Tie Paid Search To In-Store Foot Traffic

Paid search influences offline conversions, but there’s been no good way to measure that impact. That’s because paid search, a market expected to top $36 billion this year, according to eMarketer, has been primarily used as a direct response channel, said David Shim, CEO and founder of Placed. The Snap-owned location data company released an... Continue reading »

by Allison Schiff // October 10th, 2017 //
»
RetailMeNot Shifts Its Linear TV Spend To Digital Video

After years of investing in brand-building tactics on TV, RetailMeNot, which was acquired for $630 million by payment processor Harland Clarke and went private in April, is moving its working media budget into digital video. That’s not to say RetailMeNot is entirely abandoning TV, since the broadcast medium drives brand lift during periods when there... Continue reading »

by Kelly Liyakasa // August 17th, 2017 //
»
The Planets Are Aligning For Mobile Shopping This Holiday Season

Marketers are known for demanding ROI and previous results before they embrace new strategies, but they're going all-in on the assumption that mobile will be a far more prosperous channel this year than in previous holiday seasons. Industry analysts like eMarketer project a strong holiday for retailers, with mobile commerce expected to grow 32.2% over... Continue reading »

by James Hercher // November 23rd, 2015 //
»
Five Ways To Save: The Coupon Evolves, Digitally

Behold, the many ways to “clip” a coupon. Long-ingrained in the collective memory of many as the stuff of super-savers (and Sunday newspapers), a bevy of businesses and app developers are remaking the way a discount is served. Digital discounts – as an industry – are heating up. Most notably, digital-coupon company RetailMeNot is prepping... Continue reading »

by Kelly Liyakasa // July 12th, 2013 //
»
 

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