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»TechStyle Fashion Group

TV Advertising Is Challenging, But Measurement Offers A Lifeline

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Laura Joukovski, senior vice president of media and analytics at TechStyle Fashion Group. Many claim TV advertising is dead, or at least dying. As digital alternatives emerge for advertisers and content consumption patterns shift from... Continue reading »
by AdExchanger // August 21st, 2017 //
»

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