Latest

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

LucidMedia announced today that it has raised $4.5 million in new funds led by MMV Financial (MMV).  Read the release. Ajay Sravanapudi, CEO at LucidMedia, discussed the new funding and the company’s plans. AdExchanger.com: Please discuss your new round of funding and why you chose MMV. AS: We had many options available to us in […]

VP Ramsey McGrory of Yahoo! spoke to AdExchanger.com about today’s announcement regarding the acquisition of Invite Media by Google. “Demand-side platforms (DSP) are a new participant in the digital advertising marketplace with the potential to provide a lot of value.  Yahoo! created a DSP pilot program earlier this year to work closely with several DSP […]

It’s official. Visit the DoubleClick Advertiser blog here. UPDATE: Read the AdExchanger.com interview with Google VP Of Product Neal Mohan on the Invite Media acquisition.

If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Adam Cahill, SVP, Director of Digital Media, Hill-Holliday: “If that markup is worth it in terms of the results they […]

BlueKai announced the roll-out of a white-label version of its consumer data registry that may be used by publishers as “an out-of-the-box solution for supporting transparent consumer data collection.” Read the release. BlueKai CEO Omar Tawakol discussed the white-label registry. AdExchanger.com: Why is white-label important as opposed to a branded offering? OT: Many sites do […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google/Invite Media Round Up The news world ran with Peter Kafka’s story of the Google acquisition of Invite Media yesterday. The Business Insider wrote a feature on Invite Media CEO Nat Turner that includes a picture of Turner and Richard Branson as well as […]

If you’d like to begin at the start of the 4-day, reaction series, click here. Click “read more” to read the participant’s answer to the AdExchanger.com reaction question on the decoupling of data and media: Dan Beltramo, CEO, Vizu: “A key issue for data providers who choose to sell media to consider is how or […]

Peter Kafka reports that Invite Media has been bought by Google for a rumored $70 million.  Read it. Two DSPs (Fetchback by GSI Commerce and Invite Media) bought in two days! AdExchanger.com retrospective (from February 2010): “Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? – Nat Turner, Invite Media’”

AdExchanger.com spoke to Kurt Unkel, SVP of Publicis’ VivaKi Nerve Center, about recent events at the company as well as the integration of Razorfish and Atom Systems, Razorfish’s media trading unit. AdExchanger.com: What’s the difference between Vivaki, the VivaKi Nerve Center, and Audience On Demand? KU: Vivaki is the strategic entity created by Publicis Groupe […]

“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. Magic (illusion), the art of appearing to perform supernatural feats using sleight of hand or other methods. Building […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Ad Madness In NYC There are a ton of ad industry events in New York City next week!  It would appear that part of the impetus for all the meetings, conferences and falderol is Internet Week New York. But, this is much busier […]

M&A – yessss. VC hearts from ad technology have skipped a beat with excitement. And, why wouldn’t an e-commerce marketer purchase a DSP or retargeting machine? Or was this an exit before Google flattens everyone in the retargeting space? Yesterday, CEO Chris Saridakis (formerly of PointRoll) of GSI’s Marketing Services division pulled the trigger and […]

Each day this week, AdExchanger.com will publish the thoughts of executives representing a cross-section of the digital advertising ecosystem in response to the following question: “Now that data and media are de-coupling, is it appropriate for a data company be selling media, too?” In other words, is there a conflict of interest? Click “read more” […]

David Soloff, CEO of Metamarkets, shares details of his company’s first round of financing as well as positioning for the company as it prepares for its next steps. AdExchanger.com: Can you share a bit of background on you? And, where did the genesis of the idea come from for Metamarkets? DS: My cofounder Mike Driscoll […]

“Social Exchange” is a column focused on the evolving roles of social media in online advertising. Today’s column is written by Andrew Pancer, Chief Operating Officer of Media6Degrees. It was inevitable.  Facebook announces a new platform and the emails start flooding in. “Do I like ‘Like?’” they asked. As Facebook continues to position social as […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bill Wise Lands Former Yahoo! GM and display advertising enfant terrible, Bill Wise, is taking over the CEO role at Mediabank according to All Things D’s Peter Kafka.  Kafka writes about Wise’s new company, “The difference between MediaBank and other ad tech startups is […]

– Well, that’s what the Spark Capital website is indicating here as Triggit is now listed. The Boston-based venture fund is invested in other ad tech companies including AdMeld (publisher side platform) and Adap.tv (online video ad marketplace) and is apparently looking to round out the demand-side part of its portfolio. Triggit CEO Zach Coelius […]

MDC Partners’ Varick Media has filled the role vacated by Darren Herman when he became the Chief Digital Officer of MDC’s kbs+p. On Thursday, the media trading platform named Neeraj Kochhar its new president. He’ll report into Herman. Read more on PaidContent. Kochhar discussed his past experience at GroupM as well as the new data-driven […]

Amit Kanigsberg. CTO & Co-founder of Peerset, psychographic ad targeting technology company, discussed the advertising landscape and Peerset’s positioning with AdExchanger.com recently. AdExchanger.com: Given Peerset’s reliance on social data, how does the privacy debate and regulatory moves impact your business and others in social media? I think we’re in a good position to weather any […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. More On Yahoo! Display Citibank analyst, Mark Mahaney offered his bullet points from Yahoo!’s investor day this week. Among them, display notes a-go-go: “A Still Robust Display Ad Outlook — YHOO VP Schneider detailed a significant growth outlook for the company’s Display Ad segment […]

Arnie Gullov-Singh is CEO of Ad.ly, an in-stream online advertising network. AdExchanger.com: You have an extensive background leading to your CEO role at Ad.ly. But, what key learnings do you think you’re bringing from your experience at Fox Audience Network, in particular? AGS: I learned a ton about what it takes to build a high […]

TRAFFIQ announced the appointment of Nick Pahade to the role of CEO. Pahade was most recently President of TrueAction, a GSI Commerce company. Prior to TrueAction, he was also President of Publicis Groupe’s Denuo and co-founded Beyond Interactive Inc. Read the release. Pahade discussed his new role and the road ahead. AdExchanger.com: How do you […]

“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by Amiad Solomon, Founder & President, Peer39. From the inception of the internet, online advertisers have been continuously experimenting with methods of targeting ads, in search of a technology that delivers a brand’s ideal audience, […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Transparency Is The New Daddy On The Official Google blog, transparency and openness is a theme AGAIN! – Just like here (potentially) and here. Can you dig the new positioning? Today’s transparent fact from Google: “We’re announcing that in 2009 we generated a total […]

Dave Williams, is CEO, president and co-founder of BLiNQ Media. AdExchanger.com: As a co-founder of 360i, were you surprised that Dentsu acquired 360i’s parent, Innovation Interactive? DW: I was not surprised by this because I know Innovation Interactive was looking to expand its global footprint, diversification of service offerings and revenue opportunities. What made you start […]

“The Sell-Sider” is a column written by the sell-side of the digital media community. Rajeev Goel is CEO of PubMatic, a publisher yield optimization company. With the development of so many sophisticated technical solutions to help online publishers minimize the risk of running malware and ads delivered to the wrong person at the wrong time […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Transparency and Value, Value and Transparency. The Ying & Yang of digital media and two concepts that are embedded into nearly every conversation […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Armstrong On AOL’s Bebo Acquisition Caroline McCarthy reports from the TechCrunch Disrupt conference in NYC that AOL CEO Tim Armstrong shared his thoughts on AOL’s historically over-priced ($850 mil) acquisition of social network Bebo saying, “I don’t know whether or not I would have […]

Entrepreneur and writer of the Cogblog, Brent Halliburton, has created a new type of ecosystem map showing the interconnected web of funding for ad tech companies and organizes it by broad, functional groups. Halliburton tells AdExchanger.com that he used historical data from angel investor Jerry Neumann, AdExchanger.com and TechCrunch’s Crunchbase to show “every investor that […]