Entrepreneur and writer of the Cogblog, Brent Halliburton, has created a new type of ecosystem map showing the interconnected web of funding for ad tech companies and organizes it by broad, functional groups.
Halliburton tells AdExchanger.com that he used historical data from angel investor Jerry Neumann, AdExchanger.com and TechCrunch’s Crunchbase to show “every investor that had made more than one investment in the space.”
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Halliburton adds, “GCA Savvian showed us who all the companies in the space are. This shows you who is funding them and the relationships.”