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Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange enhancements with AdExchanger.com today. AdExchanger.com: What is Google announcing today? SCOTT SPENCER: Basically, we’re going to be rolling out a few more tools to help DoubleClick Ad […]

Mediabank announced yesterday that it has launched a demand-side platform: “M|Buy DSP will be a central console through which national advertisers can order buys on local TV, print, radio, out-of-home, digital, and other advertising.” Read more. CEO Bill Wise discussed his company’s DSP and its features. Please discuss why M|Buy exists and its strategic importance […]

LucidMedia is providing its contextual ClickSense technology “to enable enhanced contextualization services within ValueClick’s online advertising platforms.” Read the release. LucidMedia CEO Ajay Sravanapudi discussed the ValueClick deal. AdExchanger.com: Does this deal represent a strategic shift for LucidMedia? Are you moving away from the DSP model you announced earlier in the year? AS: No, our […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

In a press release, local business data provider Localeze “announced its Enhanced Business Registry, which includes 14 million business listings, will be featured in Facebook Places.” Read more. Localeze president Jeff Beard discussed the implications of the Facebook deal. AdExchanger.com: What is the market opportunity that you see for Localeze? Localeze’s market opportunity is vast. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RIM Thinking Ad Network MocoNews’ Tricia Duryee discusses rumors that RIM, makers of the uber-popular Blackerry mobile device, is sniffing mobile ad networks as a pre-cursor to an acqusition. Duryee adds, “RIM’s user base can be looked at as a valuable demographic for advertisers, […]

DataXu announced earlier this week that Hearst digital marketing agency iCrossing had chosen DataXu for demand-side platform services. Read the release. iCrossing VP Dax Hamman discussed the deal as well as iCrossing’s view on DSPs and “intent” media. AdExchanger.com: What are the triggers for choosing to include a demand-side platform in your business model in […]

Yoav Arnstein is CEO of Legolas Media, an online display advertising marketplace. AdExchanger.com: What problem is Legolas solving? YA: We are looking to address two main challenges: The growing publisher concern and friction created by the current methodologies for trading audiences The need for a holistic buy-side audience management platform that will provide both audience […]

Michael Rosen is President of Oggifinogi, a rich media technology company. AdExchanger.com: What’s the problem Oggifinogi is solving today? MR: Brand marketers face a major obstacle when interested in buying exchanged-based media.  We’ve addressed this obstacle with our Real Time Rich Media (RTRM) products.  RTRM are the only rich media solutions that function within a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DSP Meets Creative XA.net and its CEO, Rob Leathern, is featured in a BehavioralInsider article by MediaPost’s Laurie Sullivan as she notes the addition of value-added services by demand-side platforms who are “building networks of tech offerings on top of real-time bidding platforms.” According […]

Today, during ClickZ’s Connected Marketing Week in San Francisco which brought together name-your-digital-pleasure marketers to discuss their respective marketing channel, ClickZ and the Internet Advertising Bureau (IAB) also co-sponsored an Ad Networks & Exchanges event. Editor’s note: It would seem the name of this type of IAB event may need to evolve. Demand-side platforms don’t […]

Nikhil Sethi is Co-Founder of Adapt.ly, a social advertising platform company. AdExchanger.com: What gave you the idea for Adapt.ly? NS: I founded a company while studying Electrical Engineering and Computer Science at Northwestern University, focused on self-serve direct mail technology, and about 9 months in, I realized I wasn’t focused on the reasons I started […]

“Networking” is written by members of the online advertising network community. Today’s column is written by Mark Zagorski is CRO, eXelate I applaud John Garber for taking this subject on in his very well written and interesting piece (read it) yesterday.  Although I think many of the concepts are right on, including the nascent nature […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Video Rankings ComScore publicly released its video ad network rankings for July 2010. Ranked according to video ads viewed, the leaders include in descending order Hulu, Tremor Media Video Network and BrightRoll Video Network. Read the release. A data nugget from ComScore: “84.9 […]

“Networking” is written by members of the online advertising network community. Today’s column is written by John Garber is VP, Business Intelligence, Lotame Solutions, Inc. Much has been said recently about new and as yet unrealized data opportunities for publishers.  Many companies are knocking on the doors of publishers and peddling our DMPs, SSPs, and […]

Retargeting company TellApart released a new case study entitled, “Can Retargeting Yield Incremental Revenue” with its client, Hayneedle. Download it here (PDF). TellApart CEO Josh McFarland discussed the case study’s results as well as his company’s strategic focus around incremental gains through retargeting. AdExchanger.com: It would seem that “incrementality” is core to TellApart’s offering. What […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Murdoch To Create Digital Newspaper According to Felix Salmon of Reuters, “Rupert Murdoch is launching a new national newspaper, which will be ‘distributed exclusively as paid content for tablet computers such as Apple’s iPad and mobile phones’.” Salmon notes that Murdoch wants the iPad/pod/phone […]

Tom Chavez is Founder of Krux Digital. AdExchanger.com: How is this platform addressing data leakage (see Chavez recent opinion piece) unlike other publisher-side platforms? TC: We believe that publishers need to solve the data protection problem before they plunge into data management and monetization. Obviously data leakage and data collection have been getting a lot […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Schmidt on Privacy, Targeting, Future In a wide-ranging piece on behavioral advertising, consumer privacy and Google’s future (if not everyone’s!) – the Wall Street Journal’s Holman Jenkins talks to Google CEO Eric Schmidt who says, “I don’t believe society understands what happens when everything […]

Last week, ValueClick announced its new Platform Services offering with its first implementation being the Retail Performance Platform which was launched at eTail last week. Read the release. ValueClick Media GM Bill Todd discussed the new platform and its positioning. AdExchanger.com: Why introduce this platform services group now? BT: A combination of factors were involved […]

“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. “Confused sea conditions are best avoided since there is no getting around them… Confused sea conditions occur as a result of major shifts […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook 2010 Revs: $1.2 Bil eMarketer takes out its crystal ball on Ad Age and says that Facebook will make $1.2 billion in revenue this year and half of that will be self-service. Meanwhile, eMarketer says MySpace will bring in $347 million this year, […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Yesterday, media buying technology company MediaMind (stock quote: MDMD) offered its stock in the public markets for the first time ever as the company’s IPO priced 5 million shares at $11.50 – well below the original $14-16 price range that the company was shooting for a week ago. As of this writing, the stock was […]

Gill Brown is vp of ad sales for LookSmart, an online advertising network. The company recently reported second quarter 2010 financial results. Click here (PDF). AdExchanger.com: What is LookSmart’s core focus today? GB: The core focus for LookSmart is growing our PPC advertising network to the benefit of both our advertiser clients and our publisher […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Addressing Television Addressable TV took another step forward yesterday as Google announced a deal with satellite TV provider DirectTV. Julie Boorstin of CNBC writes about the new partnership: “And this could really transform the TV ad business by enabling demographic targeting on a […]

Scott Knoll is SVP of Display Media for Datran Media, a digital marketing technology company and owners of Aperture. AdExchanger.com: Looking at the industry as a whole since last we spoke, what surprises you about what’s happened in the industry in the past year? SK: There is a graph that I like to draw (often […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Rothenberg Unloads On “Spy” Story Creators In the USA Today, Internet Advertising Bureau (IAB) chief Randall Rothenberg makes it clear that his organization doesn’t support the recent “spy” case introduced by The Wall Street Journal. He writes, “A wild debate is on about websites […]

Recently, ValueClick bought financial information site, Investopedia, from Forbes for $42 million in cash. Read the release. The Jordan, Edmiston Group’s (JEGI) Co-President Tolman Geffs, which helped facilitate Forbes’ sale of Investopedia to ValueClick, discussed the trandsacation as well as overall mergers and acquisitions trends in the media space. AdExchanger.com: Can you discuss a little […]

Vikram Sharma is CEO of ShopLocal, a multi-channel online services company. AdExchanger.com What problem is ShopLocal solving today? VS: ShopLocal solves the problem of achieving in-store traffic toward key promotions and deals in an age where consumers have multiple options to purchase that don’t require them to actually physically visit their local Walgreens or JCPenney. […]