Marketers often rely on a combination of assumptions and incorrect, faulty data that perpetuates stereotypes. Former WarnerMedia executive Larry Adams experienced this firsthand and founded LVA, an “anti-racist” agency that uses proprietary technology to measure the level of inclusion in content.
In the past month, there’s been a flurry of Privacy Sandbox-related news. Are we on the brink of adopting universal standards for targeting and measurement? Salesforce’s Martin Kihn says “Not quite.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scoring The Super Bowl Viewers watching Super Bowl commercials on Sunday were three times more likely to look up those advertisers online compared to everyday primetime TV, according to search data released Monday morning by EDO. Guess that’s something, considering it costs around $7 […]
In September, Meta (then still Facebook) alerted advertisers that Apple’s privacy changes were causing Facebook to undercount web conversions on iOS by around 15%. Meta now says it’s been able to close its measurement gap by nearly half, from 15% to roughly 8%.
Over the course of less than 24 hours last week, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices.
It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Pam Zucker, SVP and head of marketing at Amobee. In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for […]
The first meeting of the W3C Private Advertising Technology Group (PATCG) took place this week, bringing together the biggest American browser and tech companies. One important new item on the agenda is called Interoperable Private Attribution (IPA), a joint proposal by Mozilla and Meta engineers. If adopted, it would improve cross-device or cross-browser attribution tracking without tripping any of Apple or browser-based privacy policies. That’s a big “if” though. And, even optimistically, could take years to ship.
What does it mean, in practice, to take a privacy-first approach to addressability? Respecting the consumer, of course. But it also means living in “data privacy hell.”
