Turn is settling with the Federal Trade Commission for its part in the Verizon zombie cookie debacle. It’s been nearly two years since it was first revealed that the demand-side platform was using Verizon’s unique identifier header (UIDH) for tracking purposes even if a user had opted out of being tracked. On Tuesday, the FTC […]
Kochava has spent the past year building up the Collective, its audience data co-op for in-app advertising. Last week, it picked up its first DSP partner – The Trade Desk – to carry the data. Kochava’s Collective works by gathering data from three sources: aggregated third-party providers, ad networks that pool audience behavior insights and […]
Nielsen intends to acquire Gracenote, a Tribune-owned company specializing in audio and video content recognition technology, for $560 million, the company confirmed on Tuesday. Gracenote will operate under Nielsen’s “Watch” business – the side of the house that measures audiences – and the acquisition is expected to close Q1 2017. If it goes through, Nielsen will […]
For YouTube, the recent election cycle was the best of times and the worst of times. Multiple campaign sources think the Google-owned video network remained the single largest platform for political video dollars (aside from TV networks), despite Facebook’s meteoric rise. “YouTube is the second most trafficked site in the US, so it played a […]
Amazon’s ad business is gaining steam. In 2016, the company ramped up its DSP, Amazon Ad Platform, and began to market it more aggressively to holding companies and independent agencies. Then it made a big move this month with the launch of server-side bidding for publishers, a major evolution of its header bidding product that reduces […]
Agencies live in a dog-eat-dog world, fighting for diminishing brand budgets. How can a new agency compete against giants with huge war chests and tons of employees? For Gale Partners, a two-and-a-half-year-old digital agency that began as a systems integrator, the trick is to frame its data and strategy capabilities in a way that solves a specific […]
Meet Methbot, the Russian hacking operation that’s costing advertisers between $3 million and $5 million a day. At the very least, that’s a little over $1 billion a year – a hefty chunk of the ad industry’s estimated $7.2 billion annual ad fraud problem. White Ops first uncovered the browser-based botnet in September 2015, when it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Taylor, senior vice president of enterprise solutions at Sojern. It’s hard to deny that in today’s digital ad landscape, tidal forces have coalesced around two major players: Google and […]
Data-driven editorial just added a new weapon to its arsenal: a Slackbot. Clique Media Group (CMG), which owns flagship style site WhoWhatWear as well as MyDomaine, Byrdie and Obsessee, created a Slackbot in November to alert editors when stories over-index the benchmarks set for each author. The editors receive a Slackbot notification with details about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Snap, Take Flite Snapchat has, er, snapped up rich media ad server Flite. Recode gets the scoop, characterizing the deal as an acquihire. A sign of things to come? Kurt Wagner writes, “Snap is entering an important stretch for the company, especially when it comes to […]
When Maneesha Mithal first joined the Federal Trade Commission’s Bureau of Consumer Protection in 1999 – eight years before the first iPhone came out – the big issues of the day were how to regulate ecommerce and handle spam. The threat vectors have changed. The FTC’s top three priorities in 2017 will be Internet of Things […]
Over-the-top (OTT) television is at an inflection point. While it’s a promising way for media owners to capitalize on changing consumer consumption habits – the number of connected TV users totaled 181.8 million viewers in 2016, a 20% year-over-year increase, according to eMarketer – with reward comes risk. OTT’s lucrative CPMs could also attract bad […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Marcus Liassides, CEO at Sorenson Media. YouTube and Facebook hosted presidential debates. Twitter is live streaming NFL games. Amazon makes TV shows. The internet isn’t just changing how people consume content – it’s revolutionized […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael McLaren, executive global group director, high-tech and business-to-business practices, at Merkle. Have you ever found yourself in a meeting where sales leadership challenged marketing leadership for evidence that their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Going Direct Google’s monthly video ad impressions served via programmatic direct deals have doubled since January, the company told Ad Age. Agencies like the data opportunities with programmatic direct, but some still think of it as an experimental buy. “I absolutely think this will be big […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Knoll, CEO and president at Integral Ad Science. When you look at the evolution of digital advertising, it makes sense that viewability has become a leading metric and top […]
As expected, Tom Wheeler will leave his post as FCC chairman on inauguration day and his legacy looks shaky. Likely on the chopping block in a Republican-majority FCC are the commission’s recently ratified ISP privacy rules and a reclassification of broadband providers as common carriers, seen by many as an encroachment on the Federal Trade […]
Agencies are developing skills and business models around advanced TV buying, just as they once did for programmatic buying. GroupM has a dedicated department in Modi Media. IPG Mediabrands’ Cadreon, Dentsu Aegis’ Amplifi, Omnicom and Publicis Groupe also have added expertise. Even independent agencies like Horizon Media are building out advanced TV centers. “Advanced TV” […]
As more money flows programmatically, Prisa Group and other publishers are changing their sales organizations and ad products to focus on serving data-driven buyers. Prisa Group owns or represents media brands in 22 Spanish- and Portuguese-speaking countries. Its properties, including El País and the sports site AS, reach 25 million unique users. It also serves […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Chris Bell, senior director of product, inventory, at TubeMogul. Dr. Frankenstein meant well. We all know the story: The young doctor discovers a secret technique to animate the lifeless. However, the creature built by […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Level Up Wondering what Salesforce is up to with Krux? Wonder no more. The company unveiled three capabilities powered by the data management platform. First is a tool that helps advertisers deliver the “ideal ad frequency.” Second is the ability to use data from any Salesforce […]
Advertisers get a little antsy when they see headlines like “More Facebook Measurement Problems!” – but the sky didn’t fall when Facebook began what’s turned into an ongoing measurement mea culpa. “I don’t have a single client that doubts the social and economic performance and importance of Facebook and all of their platforms,” said Rob Norman, […]
Swisscom is an example of how telcos like AT&T, Verizon or Singtel might evolve. In April, the Swiss telco combined its mobile phone and set-top box data with digital, print, radio and TV content from 85 media brands. The joint venture, called Admeira, reaches 95% of the Swiss market and lets advertisers precisely target their […]
Programmatic TV doesn’t exist? Don’t tell that to Dentsu’s media agency, Carat, which just reserved inventory programmatically across five local broadcasters. The upfront commitment, finalized this week, was executed with Videa, a private exchange/supply-side platform owned by Cox Media Group. The commercials will appear on Cox local affiliate stations, including CBS, Fox, NBC and ABC, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Renee Hill, president and co-CEO at Eyereturn Marketing. Brian O’Kelley can be credited for taking the first ad tech shot at the alt-right by banning Breitbart from selling on AppNexus’ […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Mike Haight, an executive at Infinitive. In the ad tech world, hot new technologies regularly run up the hype cycle. The pushback and skepticism begin long before they reach wide adoption. Such is the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. All Eyes On You See that billboard? It sees you, too. Clear Channel and Rubicon Project launched a programmatic buying solution for out-of-home (OOH) inventory. Read the release. Clear Channel will make inventory available on 1,000 digital billboards through Rubicon’s private marketplace in 25 of its […]
Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ attribution system is unique since it applies game theory to forecast scenarios that influence media buying and optimization. It also uses split-funnel attribution […]
In the summer leading up to the 2016 US presidential election, liberal political website ThinkProgress moved from WordPress to Medium. It abandoned its ad networks and programmatic banner ads and switched to Medium’s sponsored posts. ThinkProgress made the change because it saw revenue from banner ads flattening, and it didn’t want to compromise the user […]
