Publishers contemplating a switch to server-side header bidding now have two more options. They can use AppNexus’ Prebid server-side wrapper, which will tap into Index Exchange’s demand. Or they can put Index Exchange’s wrapper on their page, which will make a server-side call out to AppNexus. “We are giving publishers choice, and a flexible, transparent solution,” […]
After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused on over-the-top advertising in regional and local markets. Premion initially used Tegna’s 700-person sales force but is now bulking up with dedicated sales staff. “We just brought on a regional sales director […]
Marketers across the globe are adapting their relationships with agency trading desks to gain greater transparency into programmatic buys, according to the World Federation of Advertisers (WFA). Ninety percent of members belonging to the European trade body are reviewing their contracts with agency trading desks to gain more control and transparency, the organization said in […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Prasad, chief business officer at VideoAmp. As consumers become more and more screen-agnostic in the next few years and networks increasingly turn to year-round premieres and first-run episodes, there’s just no way that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Dream Deferred “Nielsen won’t release a syndicated product of its Total Content Ratings as it originally planned on March 1,” writes Ad Age, after a chorus of TV broadcast execs called on Nielsen to pump the brakes last week. Though, to be exact, Nielsen originally planned […]
As app downloads slow down due to a maturing ecosystem (dropping 20% among the top 15 US pubs, according to a mid-2016 Nomura/SensorTower report), developers are turning to a new success metric: Usage. “Usage is the new currency for the app economy, not downloads, because downloads just tell you that first part of the story,” […]
Advertisers will focus less on quantity and more on quality over the next five years. That shift in how they spend their marketing budgets will change the role programmatic – and media agencies – play in the marketing ecosystem. “The days of buying volume are going to reach a point of obsolescence,” said Forrester principal […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko, chief technology officer at Roxot. Currently, publishers are discussing emerging server-to-server header bidding solutions and latency issues but ignoring the biggest problems with website revenue: Why are publishers still relying on second-price […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Gone Phishin’ Marin Software, an online ad management platform, suffered a data breach that may have compromised the personal information of many staffers and ex-staffers. The company alerted employees and former employees that their personal data, including W-2, Social Security number, address, email, salary and date […]
Maureen Ohlhausen is taking the reins as acting chair of the Federal Trade Commission. Ohlhausen has been vocal about the need for less regulation and fewer restrictions around data collection, which dovetails with the digital ad industry’s point of view on the matter. Ohlhausen, who’s been been with the FTC since 1997 and has served […]
Alphabet on Thursday disclosed revenue of more than $26 billion in Q4 2016, a 22% jump over the same period last year and beating industry expectations of $25.2 billion in revenue. But despite overall revenue growth, the digital ad platform giant’s earnings were undercut by other costs, including a one-time tax charge that pushed its […]
Publicis Groupe’s creative chief, Arthur Sadoun, will succeed Maurice Levy as its chairman and CEO, the holding company announced Thursday. Sadoun will step into the role June 1 and Levy will transition to chairman of the company’s supervisory board. Publicis Media CEO Steve King will also join the Publicis Groupe Management Board. Sadoun’s appointment comes […]
More telecom-media merger mania! Verizon is considering a merger with cable company Charter Communications, according to The Wall Street Journal, just months after AT&T revealed its intent to acquire Time Warner for $85.4 billion. If Verizon and Charter combine, the magnitude would be massive in terms of infrastructure and audience scale, as well as in […]
Chinese advertisers want viewability standards – but the country’s unique media landscape offers unusual challenges. “There is definitely a growing concern among advertisers here about wasted media budget and the transparency of their media buying,” said Martin Zhang, CEO and founder of Shanghai-based verification firm Adbug. Zhang is also chair of a Mobile Marketing Association China […]
Snapchat’s ads API works. And the ad platform is hitting product development milestones earlier than other social platforms, according to buyers participating in the API’s beta. It’s the benefit of last-mover advantage, said Noah Mallin of MEC Global. “They’ve seen all the pitfalls and all the successes.” The Ins And Outs Of Snapchat’s Programmatic Platform […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Gabi Peles, chief operating officer at Eyeview. Right before the holidays the advertising industry was rocked by the revelation that Russian cyberforgers have been waging an unprecedentedly large and sophisticated campaign. These hackers tricked […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. With the data and technology that’s at our disposal, marketing efforts should be moving to the next level of consumer connectivity. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Getting Smarter Smart-TV maker Philips will start showing video ads on its home screen menu. Ads will also eventually be shown before apps are opened. These ads will be limited to geo and daypart targeting for now but will become more relevant to individual viewers in […]
As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms. But it was Google’s reduction of third-party cookies and pixels on YouTube, as well as the release of a cloud-based YouTube measurement system called Google Ads Data Hub, that had industry insiders […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Greene, vice president of product strategy at AudienceScience. The recent report from online ad fraud-detection vendor WhiteOps about the millions of dollars lost to the Methbot fraud operation was the […]
Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues to shrink as player after player is acquired. Last year Telenor snapped up Tapad, and Adelphic went to Time Inc. just this week. Drawbridge, led by CEO Kamakshi Sivaramakrishnan, is the lone wolf […]
The mobile monetization firm Button announced Wednesday it had raised a $20 million Series B round, led by Norwest Venture Partners. The investment, which brings Button’s total funding to $36.5 million, will go largely toward expanding Button’s headcount as the startup looks to tack on new products in fledgling verticals like travel booking and media […]
Although selling ad inventory programmatically offers the promise of automation, the reality is often quite different. “There is still a lot of high-touch in programmatic,” said Reuters Solutions VP John Toth. While Toth wants the market to become more efficient and automated, Reuters realized that adding people, tech and service to programmatic spend yields the […]
IPG Mediabrands’ investment arm, Magna, revealed on Wednesday it is doubling its investment in over-the-top (OTT) TV provider Roku. It declined to name specifics but noted the deal has multiple implications for inventory rates and pricing, third-party research and data. Magna is forming a private deal with Roku to allow more precise targeting between the agency’s […]
The Federal Trade Commission’s cross-device report has few practical recommendations on what consumers can do to navigate the tangled web of cross-device privacy controls – or the lack thereof. Although the staff report, issued Monday, is a notable public statement on the space, it cleaves to the commission’s historical party line on tracking. [Read the full […]
Google identified 1.7 billion ads last year that violated its policies by deceiving users, containing malware or forcibly redirecting users to app stores. That amount is double the number it flagged in 2015. “Five years ago, we were a lot more analog in terms of how to capture bad traffic,” said John Brown, head of […]
The rapidly growing podcast industry is struggling with a dearth of listenership data. To help shed light on how listeners engage with podcast ads, iHeartRadio is joining forces with Art19, a platform that partners with publishers to host their podcasts and measure ad performance via API integration. Art19 will now syndicate its hosted podcasts on […]
Sourcepoint, whose technology lets publishers encourage ad-block users to whitelist their sites, revealed Wednesday it has raised $16 million in Series B funding led by early Spotify investor Northzone. Existing investors also contributed to the round. Sourcepoint, which has raised a total of $26 million, will use this round to accelerate product development as it […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trimming Adform will cut 8% of its workforce, including senior execs across 15 markets. Among those out is CMO Martin Stockfleth Larsen, who was on board as the company grew from 80 to 800 employees. The cuts come just a year after the company raised $22 […]
