Since iCrossing entered the market as a search agency in 1998, digital spend has expanded to social, display and mobile, all of which are table stakes. As a result, iCrossing expanded into a full-service agency, eventually getting acquired by Hearst in 2010. Since then, it’s snagged AOR accounts for clients like Bayer, Church and Dwight and […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Manny Puentes, founder and CEO at Rebel AI. Although White Ops estimated that Methbot siphoned $3 million to $5 million per day from advertisers, fraud where domains are falsified carry a hidden price tag […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No TCR? NBD Nielsen isn’t sweating the delay of its Total Content Ratings (TCR) rollout. During the company’s investor call Thursday, CEO Mitch Barns attributed the hold-up to client lags. [Read the release.] “The measurement itself is solid and is working as intended,” he said. “The […]
There’s a new top cop on the advertising regulation beat. Attorney Thomas Pahl will fill Jessica Rich’s shoes as acting director of the Federal Trade Commission’s Bureau of Consumer Protection. Acting FTC Commissioner Maureen Ohlhausen named Pahl to his new post on Wednesday, the day after it was announced Rich would be stepping down. Pahl […]
Publicis will write down its digital arm, Publicis.Sapient, by roughly $1.5 billion – almost half of its initial valuation – the company told investors during its earnings call Thursday. Sapient, for which Publicis paid $3.7 billion in 2014 to expand its digital assets, has become a drag on the overall business. While Sapient grew 7% […]
Ad revenue was down year over year for Donald Trump’s favorite communication channel. Twitter’s ad revenue for Q4 slumped to $638 million from $641 million in 2015, although ad revenue was up from $616 million in the third quarter. A year-on-year ad revenue loss is a major problem, considering mobile advertising revenue comprises 89% of […]
Veteran Tremor Video CEO Bill Day has resigned, effective immediately, and will serve as a special adviser to the company through June. Paul Caine, the non-executive board chairman for Tremor since 2014 and former Bloomberg Media CRO, will step in as interim CEO and lead the search for a permanent replacement, the company said Thursday. […]
Traditional magazine companies believe they have weathered the storm of disruption over their business. They’re now ready to look ahead and use their subscription data to drive results for advertisers. “I think the businesses that got disrupted first are in a good position,” David Carey, president of Hearst Magazines, said Wednesday during a panel at […]
Former Right Media President Christine Hunsicker founded apparel company Gwynnie Bee in 2012 because she wanted to move to an industry that hadn’t yet been disrupted by data and technology. Gwynnie Bee, which lets women wearing sizes 10-32 rent and return apparel, required efficient data use to run a balanced marketplace with supply and demand […]
If programmatic advertising has reduced readers to commodities, then Topix wants to be the ultimate trader. The site focuses on slideshows, the best way to get readers to cycle through multiple page views and earn more revenue per user. Topix’s most successful slideshow in 2016 earned $400,000. But getting that $400,000 required buying about $200,000 […]
Marriott International isn’t joking around when it says that mobile it its sweet spot. The hotel chain’s app is responsible for around $1.7 billion in annual gross bookings. But the app – a revamped version hit the App Store on Tuesday – is more than just a booking tool, said George Corbin, Marriott International’s SVP of […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jeff Puzenski, an executive at Infinitive. If you’re looking for tangible signs of convergence, addressable TV is one of the most frequently cited. After all, addressable TV is about using digital data and targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Another Day, Another Data Play Dentsu Aegis is wasting no time with its shiny new agencies, Merkle and Accordant. Carat US CEO Doug Ray will be promoted to president of product and innovation for Dentsu Aegis, where he’ll focus on developing custom data solutions across the […]
Welcome to episode No. 13 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Seth Solomons, Wunderman’s CEO for North America, sees huge growth coming for machine learning. “If the agencies don’t see it and embrace it then it’s going to be a pretty disruptive force,”he says in the latest episode of AdExchanger Talks. […]
Direct mail has always performed well for Citibank. But like most advertisers, if the company wants to push more dollars into digital, top brass expects marketing to prove the impact on short-term revenue growth. With digital, it can be technically easier to prove – in near real time – what drove a conversion rather than […]
Bustle has raised $38.5 million in venture capital to create content that speaks to female millennials. And it’s beginning to see its efforts bear fruit. It earned $30 million in 2016, up from just $10 million the year before. But competition for this prized demographic is tough. The space is crowded with other digital startups, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Hemsey, president of 500friends (a Merkle company). The rise of artificial intelligence and its voice interface will force brands to scramble if they are to become the default recommendation […]
The Association of National Advertisers voted “transparency” as 2016’s marketing word of the year. Although this year is still young, “crap” is shaping up to be 2017’s word. “The reason why so much of digital marketing doesn’t work is because it’s basically crap optimized on crap,” Rishad Tobaccowala, strategy and growth officer at Publicis, said […]
Last year, the New York Daily News created a new advertising product to give clients a simple way to tap into the benefits of its data management platform (DMP). When clients opt in to the product, dubbed AdLift, the Daily News uses insights from the DMP to target and optimize their campaigns. Six months after […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Finding Their Voice Amazon is refining its ad partners program for Alexa developers. The ecommerce giant has Epsilon, Mindshare, Razorfish and AKQA on board as recommended agency vendors for brands hoping to tap Alexa users. The brand and commerce use cases are limited for now, […]
ComScore disclosed Monday evening that it’s been delisted from the Nasdaq stock exchange, effective Wednesday, after failing to meet another accounting deadline. ComScore has struggled with an internal audit mandated by the Securities and Exchange Commission since February 2016, when the digital measurement firm first notified the agency that it would miss a filing deadline […]
The sea change at the Federal Trade Commission continues. On Tuesday, Jessica Rich, the FTC’s director of the Bureau of Consumer Protection, exited the commission after 26 years of service. Rich led the bureau since 2013, when she was appointed by then-FTC Chair Edith Ramirez. The announcement comes on the heels of Ramirez’s planned departure […]
Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday. Q4 marked the highest incremental growth Accuen saw all year. In the two preceding years, Accuen’s contribution to Omnicom’s overall revenue fluctuated between $20 million and […]
Ascential plc, which owns the Cannes Lions advertising festival, revealed Tuesdsay that it has agreed to acquire MediaLink. The acquisition price depends on MediaLink’s performance from 2017 through 2019, and is capped at $207 million, though the companies expect the final consideration will be closer to $121 million. Read the release. MediaLink’s unaudited revenue in […]
Digital captured 72 cents of every new ad dollar in 2016, compared with TV’s 21 cents, according to GroupM’s Interaction report. In 2017, the report estimated, the ratio will be 77:17. But as digital becomes ubiquitous, so do concerns around data and compliance in a totally connected world. 2016 “was an alarming year for the […]
BBDO isn’t known as a data-driven shop. But the Omnicom-owned creative agency is working hard to change that perception. There’s a certain “muscle memory” among clients who view their creative agency as separate from their digital agency or the people they work with on measurement, said BBDO vet Crystal Rix, who was promoted to chief strategy […]
Over the past two years, Target has activated its first-party data so that agencies and its vendor partners – brands that sell products in Target’s stores – could use it to inform media buys. Target’s data is applied through a product platform called Guest Access overseen by Kristi Argyilan, Target’s SVP of media, guest engagement […]
Hootsuite aims to prove it’s not just your average social media management dashboard. The company – which was founded in 2008, the heyday of companies seeking to tame the social fire hose – revealed Tuesday it had acquired AdEspresso, a Facebook and Instagram ads platform, for an undisclosed amount. Hootsuite will roll out an enterprise […]
TripleLift is throwing its hat into the server-side header bidding ring. On Tuesday, it rolled out its wrapper, Apex, which lets publishers bring in demand for their in-feed native ad placements. TripleLift will run a first-price auction among all participating partners, a shift from the OpenRTB spec of a second-price auction that could result in […]
