Big consumer product brands like L’Oreal have soaked up as much data as possible in recent years as they try to assemble consumer profiles without the direct data enjoyed by ecommerce merchants and retailers. Doing so requires a multifaceted strategy. L’Oreal’s head of data acquisitions and partnerships, Aruna Paramasivam, described her company’s efforts along these […]
In the words of Jon Stimmel, the chief investment officer for UM Worldwide, planning an over-the-top (OOT) ad campaign is “a Frankenstein of different methodologies mixed together.” He added, while speaking last week at the Videonuze Shift summit in New York, that buyers need more automation in the OTT planning process: “We are recreating the […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tal Chalozin, co-founder and chief technology officer at Innovid. While traditional TV is a huge industry, the future of TV is becoming increasingly digital, with over-the-top (OTT) media platforms leading the way. With many […]
Digital advertising is growing, and big platforms like Google and Facebook continue to reap the profits. That’s the insight from global ad spend forecasts released Sunday by GroupM, Zenith and Magna, which predict the industry will grow between 3.1% and 5.2% this year to as high as $535 billion, as reported by Magna. Advertising growth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Mulls Pre-Roll “We don’t need to do pre-roll because our model is not one where you come to Facebook to watch one piece of content, you come to look at a feed,” CEO Mark Zuckerberg said as recently as July. But the company […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nima Wedlake, investor at Thomvest Ventures. When Snap announced its third quarter earnings last month, it reported $208 million in revenue and 178 million daily active users. The company missed […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Justin Festa, chief digital officer at LittleThings. It feels like every other week another publisher is making a pivot to video or a joke on social media talking about why the pivot to video […]
Top data-driven marketing talent is hard to find and easy to lose. But a group of marketers from companies including Google, Bonobos, Priceline, Kellogg and L’Oréal joined the Digital Marketing Standards Board, an initiative launched this month by the technology and career development course program General Assembly (GA), in the hopes of refining the process […]
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Broadened Horizons For the past couple of years, Google has quietly assembled the pieces of a major travel and hospitality product. The search giant has slow-pedaled travel metasearch in deference to companies like Expedia and Priceline, which are two of the highest spenders on […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The world’s largest independent media agency didn’t have a dedicated programmatic capability until 2013. Historically a big TV buyer, Horizon Media decided to build its own “desk” in a way that would distinguish it from holding companies: by focusing on transparent pricing of media and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Gu, vice president of product at Thunder. There’s six months left before GDPR kicks in, and judging by the number of articles popping up about GDPR compliance, everyone seems […]
The interactive video ad server Innovid has acquired Taykey, a company that uses machine learning to extract contextual information about video, text and images to help inform ad buys. Terms of the deal, announced Thursday, were not disclosed. Innovid, which has 220 employees, will take on half – or about 20 members – of Taykey’s […]
Online display advertising spend in the US will grow 70% from $42 billion this year to $72 billion by 2021, propelled mostly by social media ad spend, according to Forrester’s annual Online Display Advertising forecast, released Wednesday. As mobile adoption continues to surge, Forrester predicted, social ad spend will reach $40 billion by 2021, and […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Anupam Gupta, chief product officer at 4C. Snap was recently in the headlines with disappointing financials for its second quarter in a row, but the company is already one step ahead thinking of ways […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snappy Look A major redesign of the Snapchat app aims to “separate the social from the media” by splitting out interactions with friends and followers from news and media content, writes CEO Evan Spiegel in an Axios op-ed. Read it. Snap is trying to […]
BuzzFeed laid off 8% of its domestic workforce, or 100 people, Wednesday as the company diversifies beyond native advertising. Recode first reported the cuts. With 25% of revenue in 2017 coming from programmatic, affiliate links, commerce and non-native ads, many staffers working on the branded content side are being let go. Despite building a nine-figure revenue […]
During a speech Tuesday at think tank R Street Institute, Federal Communications Commission Chairman Ajit Pai justified his plan to scrap net neutrality (“We’re shifting from one-size-fits-all preemptive regulation to targeted enforcement.”) and took a shot at edge providers like Twitter, Google and Facebook. “Let’s not kid ourselves: When it comes to a free and […]
When Al Jazeera pulled its cable channel from the American market a few years ago, it saw one bright spot: social media. While the cable channel failed, Al Jazeera saw promise in AJ+, its social media arm focused on Facebook and YouTube distribution. The brand operates with a more youthful vibe, taking a personal tone that appeals to millennials. The English-language […]
Oracle DMP has always had a comfortably high perch in terms of advertiser recognition and adoption. And make no mistake – it still does. But Salesforce DMP has reached some pretty high branches in the year since the Krux acquisition, according to Advertiser Perceptions’ Q3 Programmatic Intelligence Report, released Wednesday. The findings come from a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dean Vegliante, president at Netmining. Whenever the press talks about programmatic advertising, most of the attention is focused on major holding companies and their trading desks. While holding companies have been […]
L’Oreal doesn’t like the word “programmatic.” “We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer. Precision, Rochet said, is about something deeper than targeting or frequency capping or the sequencing of messages. While important, those are tactics, not the cornerstones of a strategy. “But precision advertising goes beyond programmatic,” she said. “For us, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Service Station Maserati tapped Accenture Interactive to be its “experience agency of record,” a term that encompasses brand strategy, content production, campaign management and, yes, programmatic. Specifically, Accenture will help Maserati take programmatic operations in-house, Campaign reports. Universal McCann and Starcom will continue buying […]
The Thanksgiving holiday shopping weekend showed how mobile has grown from a retail investment-and-innovation channel to a true pillar of US commerce. On Cyber Monday, mobile commerce crossed a new threshold with $2 billion in sales, according to data from Adobe. Black Friday of 2016 was the first time US shoppers spent more than $1 […]
The ad industry needs to check itself before it wrecks itself. That was the rallying cry Tuesday at NBCUniversal’s swanky State of the Industry Forum, where 150 digital and broadcast advertising luminaries gathered in midtown Manhattan for fancy eggs and frank discussion. “I’ll cut right to the chase: We have a problem,” said Linda Yaccarino, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Curt Larson, vice president of product at Sharethrough. The IAB’s OpenRTB 3.0 Draft Framework is currently available for industry comment. Although many OpenRTB releases make more purely technical enhancements, 3.0 […]
When TrustX launched in September, David Kohl was nervous. “One of the fears is that we would find ourselves in a situation where buyers were making demands that were ultimately not panning out to be so good for the sellers or that sellers would put something into the marketplace that wasn’t interesting to buyers,” said […]
The digital media supply chain is about to get a whole lot smaller thanks to Europe’s General Data Protection Regulation (GDPR). The privacy legislation, which takes effect in May, dictates that data controllers could be held responsible for data privacy missteps made by their third-party partners. Marketers and publishers are therefore highly incentivized to run […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China’s -opoly Will China be home to the next advertising and digital media powerhouse to rival Alphabet and Facebook? Tencent has been flexing its muscles in advertising, and if those ambitions come true, it could pose a threat to Alibaba, Facebook and Google in […]
Amazon wants to own a greater chunk of the video supply chain. Its cloud division, Amazon Web Services, released a suite of video tools called AWS Elemental Media Services on Monday, designed to help live and on-demand video content providers manage workflow. It is available only as a managed service for now. “We’re trying to […]
