Pity the ad tech middleman. They place an ad on behalf of the advertiser, but when it comes time to get paid…they wait. And wait. And wait. In the meantime, they owe their own bills to creditors who want cash now. Since the economic crisis in 2008, marketers have slowed down payments to vendors and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. Stop me if you’ve heard this one: Guy tells his doctor that his brother thinks he’s a chicken. The doctor says, “Why don’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Self-Serve Subterfuge DOJ special counsel Robert Mueller’s indictment of 13 Russian nationals sheds more light on how the Russia-backed Internet Research Agency used ad-buying tools from Facebook and other social platforms to influence US voters. “Defendants made various expenditures … including buying political advertisements […]
You probably don’t think of Mars Petcare as a center for startup incubation. It owns a lot of brands you can buy at a local grocery store, including Pedigree and Whiskas. But in 2000, it bought Royal Canin, a pet food brand focused on health care, and, more recently, a string of veterinary clinics. So, […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andreas Goeldi, chief technology officer at Pixability. The digital advertising industry needs to move away from the incendiary headlines toward a more nuanced perspective of brand safety. Marketers should not view the issue as […]
Data is helpful in the fight against fraud, but it’s not enough, said Martzel de Domingo, who leads user acquisition at French gaming giant Ubisoft, whose titles include “Assassin’s Creed” and “South Park: Phone Destroyer.” Fraudsters know how to hide behind the numbers. “Some people might not look to see what’s happening after an install,” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by James Smith, chief revenue officer at Arrivalist. Today, brands mainly use mobile location data to measure media effectiveness by aligning analysis with a specific campaign flight. They’ll look at start […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Michael Weaver, senior vice president of business growth and development at Al Jazeera Media Network. Today we are living through the public costs of having a free press purpose-built to satisfy the short-term financial […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AMPed Up Google is referring a greater share of publishers’ mobile traffic than it once did. Consumers get 18% of their mobile traffic from AMP, up from 16% last year, according to a report from Chartbeat. Meanwhile, traffic from Facebook Instant Articles was down […]
TripAdvisor said on its quarterly earnings call Thursday that it is part way through a significant reduction of its online marketing and has stabilized its advertiser auction platform after some buyer exits in the second half of last year cratered prices. TripAdvisor is overhauling its advertising investments due to improved data and attribution, CEO Steve […]
Spend on Omnicom’s trading desk Accuen continues to decline as brands increasingly favor disclosed programmatic buying models. Accuen’s Q4 revenue declined by $12 million globally and $17 million in the US year over year. Before Q3, when Accuen’s revenues first began declining YoY, Accuen’s revenue had grown between $18 million and $45 million each quarter […]
LiveRamp has acquired B2B audience marketplace Pacific Data Partners to boost its B2B data footprint, the company said Thursday. Terms of the deal were not disclosed. The company’s co-founders, Pieter De Temmerman and Grant Ries, both formerly of BlueKai and Oracle Data Cloud, will join LiveRamp to expand its IdentityLink business and its B2B data […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. BrightLine was founded in 2003 as an advisory firm, primarily serving brands that were keen to engage TV viewers with internet-like ad experiences. As part of that mission, it built relationships with cable platforms and broadcasters that reached some 90 million households. In 2012, BrightLine’s […]
Disney’s bet on BAMTech could signal big advancements for its data and platform strategy. The streaming video provider, once majority-owned by MLB Advanced Media, proved such a valuable investment to Disney that it acquired an additional 42% stake in the company for $1.6 billion in August. It previously owned a 33% stake in BAMTech. “Disney […]
Data providers have embraced an alternative way of buying audience segments: selling data as a percentage of media rather than transacting on CPMs. Instead of buying data at a fixed rate per thousand impressions, a percent-of-media model ties the cost of data to the cost of media. An advertiser, for instance, is unlikely to spend […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barry Lowenthal, president at The Media Kitchen. Media agencies are used to talking to clients about the strength of their publisher relationships. In fact, I think agencies used to brag about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Protect And Serve Facebook quietly embedded an app-install link from its iOS app menu to Onavo, a VPN app for malware security Facebook acquired in 2013. Users who click “Protect” in the Facebook navigation bar are sent to the app page. But data security […]
Criteo stock shot up Wednesday morning after the French advertising technology company reported revenues of $674 million in the final quarter of 2017, a 19% gain from the same period the year before, and a 27% jump in gross profits for the year. The Q4 revenue numbers came in at the top end of Criteo’s […]
Ericsson remains keen on ad tech. On Wednesday, the Swedish networking and telecom company announced its acquisition of Placecast, a combo data management and demand-side platform (DSP) for location data. Placecast is now part of Emodo, Ericsson’s programmatic mobile ad platform that helps telcos monetize their subscriber data. Emodo is housed within a newly created […]
Deep-link startup Branch earned its Facebook mobile marketing partner (MMP) stripes on Wednesday and launched an attribution tool for paid media called Universal Ads. Branch is the first MMP added to Facebook’s marketing partner program since around 2013. When the company launched in 2014, it focused on deep-linking across owned-and-operated content – for example, tracking clicks […]
FTD Companies, parent company of online floral delivery brands ProFlowers and Interflora, wants to get back to the basics of brand marketing. “Our company, like many brands, has been obsessed with directly attributable, perfectly measured marketing for the last five years,” said Jeff Severts, CMO of FTD Companies, who previously served as CMO of Ulta […]
There’s no love for annoying ads on Chrome this Valentine’s Day. Google will release a new version of its browser on Thursday with a built-in ad blocker. Here’s how it works. Chrome will now block all ads on sites that don’t adhere to the ad quality standards set by the Coalition for Better Ads, an […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. In ad tech, we either spend a lot of time hunting for the next big thing or kvetching about what’s broken in our […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snapocracy Snap is opening its marketing API to all developers. Previously the API was only open to a handful of certified partners, but now brands, agencies and ad tech companies who want to buy on Snapchat can do so without licensing a third party. […]
OTT audiences are prevalent and engaged. But while advertisers are buying, they’re not exactly beating down the doors. Watch any premium long-form show on an internet connection and you’ll see the same irrelevant message played so frequently it’ll haunt your dreams. What gives? The main issue is buyer confusion about how to transact on OTT […]
Paris-based app retargeting platform Adikteev – think Criteo for apps – snagged $12 million in Series B on Tuesday. The company plans to spend it on research and development and on expanding its 100-person headcount with around 40 new engineer hires over the next month. The round, which brings Adikteev’s total funding to $14.2 million since it […]
Adobe has placed a new exec in charge of its advertising cloud. TubeMogul’s longtime CMO and head of strategy, Keith Eadie, now oversees product, engineering and overall go-to-market for Adobe’s media and advertising business. His title is VP and GM of Adobe Advertising Cloud. Meanwhile his predecessor, TubeMogul CEO and founder Brett Wilson, is now […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. A new technology appears, seemingly from the ether, and promises to change our lives. Customer data integration, labeling and storage problems will disappear. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snaplash Snap sales VP Jeff Lucas, formerly Viacom’s ad sales chief, has left the building, Cheddar reports. Snap had a nice stock bounce, too, after it beat Q4 revenue projections, but the company’s next phase of potential growth will largely be in new hands. […]
