Today, Adgregate Markets announced ShopFans, which “allows consumers to make secure purchase transactions directly in Facebook.” Read the release. CEO Henry Wong discussed the new product and display’s impact on social media and visa versa. AdExchanger.com: How does social media change display? And how does it change e-commerce in display? HW: If content and commerce […]
Aggregate Knowledge announced that it has adopted “BlueKai‘s new server-to-server data transfer technology, which greatly increases the efficiencies in which BlueKai data is transferred and delivered for ad campaign targeting and optimization within the AK Discovery Platform.” Read more. Pascal Bensoussan, VP of Products at Aggregate Knowledge, an audience management and real-time ad optimization platform, […]
Last Friday, [x+1] announced a new partnership with Knowledge Networks’ KN Dimestore and a “tool that allows marketers to enhance online ad campaign performance by adjusting offers and media on the fly based on real-time consumer feedback.” Read the release. [x+1] CEO John Nardone discussed the new tool and how it works. AdExchanger.com: Can you […]
Last week, Anchor Intelligence announced its new “Clearmark For Keywords” product for search marketers, “a predictive, keyword bid optimization system.” Read the release. Ken Miller CEO of Anchor Intelligence discussed the new product and its implications. How does keyword valuation relate to a marketer’s propensity to target audience? KM: Keyword valuation is directly related to […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Scott Portugal, CRO at TRAFFIQ. Real-time audience buying is currently being heralded as the next paradigm shift in our industry. Empowering agencies to leverage their own data as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hearst Eyeballing iCrossing Hearst is on the verge of purchasing digital marketing firm, iCrossing, for around $375 million according to Emily Steel and Suzanne Vranica of The Wall Street Journal. The acquisition would come in the footsteps of Dentsu’s purchase of digital marketing firm, […]
J.B. Rudelle is CEO of Criteo, a pay-per-click, personalized retargeting company. AdExchanger.com: Why move into the U.S. market now? JBR: Criteo spent 3 years focused on R&D, building the most robust and precise retargeting solution on the market. With almost 2 years of in market experience and over 400 customers successfully implementing our pay per […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ad:tech Party, Uh, Conference This Week This week, the annual San Francisco version of ad:tech comes to the cavernous Moscone Center in downtown SF. Lots of panels, likely lots of booths (exhibitor list here). And, free drinks and apps (edible kind) galore, as parties […]
“The Debate” is a column focused on the current debate around ad targeting and consumer privacy. Today’s article is written by: Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler, a law firm. (See bios.) Let’s say you’re surfing the web, planning your next vacation with the family. You visit several travel sites, book your […]
Josh McFarland is CEO of TellApart, an online media buying platform. AdExchanger.com: Is TellApart a demand-side platform? JM: Our core business is in helping e-commerce companies unify, manage and predictively analyze their customer data — all within a “customer database in the cloud.” Of course, what good is a beautifully manicured customer list without a […]
