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»scout analytics

How Smart Analytics Boosted Revenue For A New Web App

Equipment Data Associates (EDA), a division of Randall-Reilly Publishing Co., provides data-driven market intelligence to manufacturers and dealers of large-scale construction and agriculture equipment. So when EDA was planning to relaunch its web application, along with a new pricing structure, it understood the importance of factoring data into the new experience. EDA started working with... Continue reading »
by Kimberly Maul // May 31st, 2013 //
»
With Content The Draw, Scout Analytics Wants Publishers To Charge For It

A variety of publisher analytics firms are analyzing the yield of the digital publisher today.  But for Scout Analytics, which is based just outside of Seattle, it’s not about better advertising yield as the end game. The 40-person company lays claim to the optimization of well over $2 billion in annual client revenues according to... Continue reading »
by John Ebbert // April 4th, 2013 //
»
Scout Analytics Bringing Actionable, Behavioral Insights To Publishers Says SVP Shanahan

Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. AdExchanger.com: What problem is Scout Analytics looking to solve? Scout Analytics helps publishers price, negotiate and deliver on ad campaigns by addressing three challenges: segmentation, accuracy, and prediction. A publisher that has deeper segmentation can create customizable packages and perform price... Continue reading »
by AdExchanger // April 27th, 2010 //
»
 

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