Equipment Data Associates (EDA), a division of Randall-Reilly Publishing Co., provides data-driven market intelligence to manufacturers and dealers of large-scale construction and agriculture equipment. So when EDA was planning to relaunch its web application, along with a new pricing structure, it understood the importance of factoring data into the new experience. EDA started working with […]
A variety of publisher analytics firms are analyzing the yield of the digital publisher today. But for Scout Analytics, which is based just outside of Seattle, it’s not about better advertising yield as the end game. The 40-person company lays claim to the optimization of well over $2 billion in annual client revenues according to […]
Matt Shanahan, SVP of Strategy for Scout Analytics, a behavioral analytics platform for publishers. AdExchanger.com: What problem is Scout Analytics looking to solve? Scout Analytics helps publishers price, negotiate and deliver on ad campaigns by addressing three challenges: segmentation, accuracy, and prediction. A publisher that has deeper segmentation can create customizable packages and perform price […]
