“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris Dobson, CEO at The Exchange Lab. Next month’s 2016 Summer Olympics in Rio de Janeiro will be the most connected games to date. For context, the 2014 Sochi Olympics […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Eastern Frontiers Publicis Groupe inked a partnership with Tencent, the first deal of its kind between the Chinese search giant and a global agency network. [Read the release.] The deal will give Publicis access to Tencent’s “vast and rich online behavioral data, benefiting clients through improved […]
IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber […]
If the content is good, the distribution – paid, earned or otherwise – nearly takes care of itself, said Anthony Ingham, global brand leader at W Hotels & Resorts. “We’ve steered away from peppering tactical ads in mass numbers across multiple channels,” Ingham said. “We start with the premise of trying to create the best content, and then […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Kean Graham, founder and CEO at MonetizeMore. It’s clear that header bidding isn’t Google’s favorite ad tech innovation. The company claims header bidding slows down page speeds and reduces ad viewability because ads take […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Desaulniers, co-founder and president at Go2mobi. The mobile ad space is in transition. Mobile programmatic is exploding and global spend is at an all-time high. That has created a […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pains & Gains Procter & Gamble cut its total agency and ad production costs almost in half in the past two years, from $2 billion to just over $1 billion, but maintains it has upped creative standards in the process. “What we found, and I think […]
Another day, another digital media investment. This time, it’s Woven Digital – parent publisher to guy-oriented properties BroBible, Uproxx and HitFix. The company raised $18.5 million from WPP Ventures, money it will use to expand video production and content around verticals like sports, tech and gaming. Woven Digital got its start six years ago as […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a […]
