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»Outfront

FreshDirect Taps Into Real-Time Weather Data To Power DOOH In NYC’s Subway System

A few immutable truths about living in New York City: Almost everyone takes the subway, the weather is volatile, and most people are too busy (or lazy?) to plan what to make for dinner. FreshDirect, a grocery delivery service based in NYC, was inspired by these realities of city life to launch a digital-out-of-home (DOOH)… Continue reading »
by Anthony Vargas // March 30th, 2022 //
»
OOH Is Becoming A Measurement Tool For Digital Marketers

The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a… Continue reading »
by James Hercher // June 30th, 2016 //
»
 

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