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»Uproxx

DMP Audigent Tests A New ID As It Aims To Face The Cookieless Future

Cookieless tech is coming out of the woodwork. With third-party cookies on the road to nowhere, data management platform Audigent has been working to develop its own cookieless identifier, which it’s calling the Hadron ID. Audigent hopes the new identifier will keep the company competitive in a world where DMPs are being supplanted by customer... Continue reading »
by Anthony Vargas // January 26th, 2022 //
»
The Diversification Dilemma: New Avenues for Publishers to Consider in 2021

"The Sell Sider" is a column written by the sell side of the digital media community. Today’s column is written by Benjamin Blank, chief executive officer of UPROXX. The world of publishing learned how to be nimble in times of turbulence during 2020.  While some evolution was expected (particularly in the digital realm), the obvious shakeup... Continue reading »
by AdExchanger // March 8th, 2021 //
»
Woven Digital Raises $18.5M From WPP Ventures To Bring ‘TV-Quality Content’ For Guys To The Web

Another day, another digital media investment. This time, it’s Woven Digital – parent publisher to guy-oriented properties BroBible, Uproxx and HitFix. The company raised $18.5 million from WPP Ventures, money it will use to expand video production and content around verticals like sports, tech and gaming. Woven Digital got its start six years ago as... Continue reading »
by Kelly Liyakasa // June 30th, 2016 //
»
 

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