Datasift

IHeartMedia relies heavily on listeners to inform its online marketing efforts. When advertising its stations, the digital audio giant has found its biggest influencers aren’t celebs with millions of followers, but music fans who write quality social media posts, said Chris Williams, iHeartMedia’s chief product officer. “If you can find the five or six Justin Bieber […]

Datasift’s hookup with Facebook is gaining steam. It’s a good thing for the social media data provider, which got cut off from Twitter’s firehose in April, one month after announcing its non-exclusive Facebook partnership. On Wednesday, social analytics platform Pulsar became one of the first Datasift clients to benefit from this connection – it will […]