Data Privacy

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Digital advertising is becoming subtly and silently polarized. Not in the angry, conflicted way currently witnessed in politics, but a bifurcation in the road ahead is […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Scott Tieman, head of programmatic services, and Brad Herndon, managing director of personalization and marketing analytics, both at Accenture Interactive. Despite the abundance of consumer data caused by the COVID-19 […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Sabella, CTO at PubMatic. As Google Chrome slowly dribbles out concepts for a cookieless future with little structure, many media buyers in the industry are getting restless to have […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Allison Schiff, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. The ad industry is facing a pair of interrelated existential threats: government regulation and […]

Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of a publisher’s traffic is being arbitraged, said Nathan Levin, CEO and founder of Mobile UA Ltd., a one-man consultancy he founded in 2018 to help developers navigate the mobile ecosystem’s complexities and tripwires. His clients […]

We’ve been talking so much these days about Google and identity that we’ve neglected getting into the other big Google story: antitrust. Congress dragged Google back to Washington again this week (virtually, at least) to examine about how its business impacts the competition. And this time, reports AdExchanger senior editor Allison Schiff, the senators were […]

TV data science company EDO released an insights platform Thursday designed to help brands, agencies and broadcasters better plan linear TV campaigns and understand how effectively those campaigns drive search engagement. The platform, called Ad EnGage, contains a module that provides competitive intelligence – where advertisers can see where competitors placed their own TV ads […]

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the […]

The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says. “When everybody shuts […]

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Katie Hutcherson Madding, VP of product at Adjust. With the restrictions on IDFA scheduled for release in early 2021, app developers have a new and business-critical challenge ahead: the user opt-in. […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Max Ads Are you ready for some ads on HBO Max? The ad-supported tier is coming in Q2 2021, according to agency execs speaking to Digiday. And it might come even sooner than that, possibly debuting with the NCAA’s March Madness. As per Digiday, HBO Max […]

In light of Apple’s decision to delay enforcement of its opt-in feature in iOS 14, Facebook will keep on collecting the IDFA – for now at least. Facebook had planned to stop gathering the IDFA for iOS 14 devices across its own apps and via third-party apps through the Audience Network. But “given Apple’s delayed implementation […]

The World Wide Web Consortium has 437 business, community, interest and working groups – and soon there might be one more. Around six members of the W3C’s Improving Web Advertising Business Group (IWABG) are pitching the creation of a new group, known for now as the Decentralized Web Interest Group (DWIG), that will help W3C groups […]

The structure of the World Wide Web Consortium can be confusing, since thousands of technologists across hundreds of companies participate in hundreds of groups, all with very specific purposes and remits. There are four broad types of groups that exist within the W3C – interest groups, business groups, community groups and working groups – each of […]

The Interactive Advertising Bureau has a new chief exec. David Cohen, who joined the IAB as president in March (three days before the White House declared COVID-19 a national emergency), is stepping into the top role, the trade org said Wednesday. He’ll also serve as CEO of the IAB Tech Lab, the body responsible for […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Diarmuid Gill, CTO at Criteo. Since web browsers were released over 25 years ago, they have amassed a significant amount of power. They’re sources of both supply and demand, all while […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Extending An Apple Branch Gasp! Is privacy-first Apple finally starting to realize it needs the advertising industry? According to Digiday’s Lara O’Reilly, some members of the ad industry “were struck by Apple’s newly conciliatory tone” after the consumer tech giant recently delayed its promise to restrict […]

“You’ll Never Guess Which Two Content Recommendation Engines Have Decided NOT To Merge!” No need to click, we’ll tell you. The Taboola/Outbrain merger will no longer happen. There are two primary reasons why the deal will not move forward, according to a source directly familiar with the matter but unable to speak publicly due to […]

The developer community welcomed Apple’s recent move to delay the rollout of its IDFA changes in iOS 14 until “early next year.” But that delay only adds a few months onto the deadline. Early next year is sooner than it sounds. And there’s still a lot of prep work that developers and their partners need […]

Expectations continue not to reflect reality in the business and working groups of the World Wide Web Consortium (W3C). In late August, Google software engineers presented a new proposal for the Privacy Sandbox called “fenced frames” that initially appeared to be a compromise with third-party ad companies. When the proposal was first mentioned before actually […]

Rush Job The Department of Justice could bring its antitrust case against Google by the end of this month, despite pleas from career lawyers to wait and build a stronger case against the tech giant, sources tell The New York Times. Some lawyers working on the case either refused to sign the complaint or left […]

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mike Brooks, SVP of revenue at WeatherBug. WeatherBug has participated in dozens of closed-door partner and ecosystem meetings regarding Apple’s impending iOS 14 release, and one thing has become painfully clear: App publishers bear […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Baby Steps Facebook will block political ads in the week leading up to the US Presidential election in an effort to suppress misinformation. The platform will also flag posts that come from candidates either claiming victory before the official results are finalized or trying to dispute the outcome. Facebook has already restricted the ability to […]

The rumors are true: Apple is going to postpone the enforcement of its planned IDFA restrictions in iOS 14 until sometime early next year. That sound you just heard? It’s the collective exhale of relief coming from mobile developers and measurement vendors who had been scrambling to adjust to the changes. In a statement provided […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Laura Desmond, founder and CEO at Eagle Vista Partners. The current COVID-19 crisis has been an unprecedented game-changer for marketers. The last decade was driven by business and digital transformation, from […]

SKAdNetwork is Apple’s homegrown solution for attribution. Apple itself verifies when clicks lead to installs and shares that information directly with ad networks through an encrypted postback and without the need to pass an IDFA. That should make app marketing in iOS 14 pretty much impervious to fraud … right? Well, yes and no. It […]

It feels a tad early to be buying pumpkin spice lattes (even though you apparently can). But one thing it’s definitely not too early to do? Get ready for Apple’s IDFA changes in iOS 14. And even the biggies need to prepare. Last week, Facebook got very vocal about its plans, which involve not collecting […]

Even as mobile ad platforms get their houses in order as Apple restricts IDFA in iOS 14, there are still a lot of open questions that remain, said David Gregson, a product manager at Twitter’s MoPub who’s directly involved with the mobile exchange’s response plan to Apple’s updates. “There’s still a lack of clarity about […]